Amjad Parvez Janjua, Managing Director of PSO (Pakistan State Oil Company) is well aware that the energy sector is the “lynchpin of Pakistan’s development effort” but he adds that “PSO is the lifeblood of Pakistan” and its “most visible company” serving 2.8 million customers daily, from ordinary motorists through to airlines and power stations.
PSO is, however, much more than the ubiquitous presence of its service stations and its tankers and pipelines transporting and delivering products to fuel Pakistan’s economic and social development. In fact, it is rapidly transforming itself from being only an oil products marketing business into one focused on energy solutions and one which will, as Mr Janjua says, “become the brand of choice for customers” with an emphasis on quality and customer-facing responsiveness.
A “complacency audit” identified areas where improvement was needed, targets were set, all with one common goal: to identify best practice and “to give it scale and impact”. All this goes hand-in-hand with reported ambitious strategic objectives, including establishing a presence in power generation and in refining, besides diversification into non-fuel activities, such as retail and banking at service stations.
The PSO team have set themselves ambitious targets but Mr Janjua goes one better, setting out for PSO, the energy solution company, his own objective: to be “the best company in Pakistan”.