Aishitoto: Anti-Aging Collagen Jellies

As people live longer and longer, feeling young has never been more important. Innovative techniques have made achieving a youthful appearance easier, and one of the companies enabling women around the world to feel good about themselves is Japan’s Aishitoto.

Founded in 1998, Aishitoto is based on the philosophy of “making all women happy,” and this led to the creation of its world-leading collagen jellies developed with its unique formula of fish collagen.

At the age of 25, our bodies’ production of collagen naturally decreases, and taking supplements is vital for healthy hair, skin and joints. As company President Hatsue Iwamoto says: “Collagen is proven to improve and sustain the health of women, so we take that as the foundation for all the products that we have developed.”

Aishitoto’s long-selling compression stockings

Many collagen products are animal-derived, and this collagen hardens over time, whereas fish collagen remains easy to absorb. Aishitoto’s unique scientific formulations give its jellies refreshing flavors like fruit and berry, and natural vitamins are added to provide additional health benefits.

These scientific developments are aided by the company’s collaboration with Kinki University, and the company’s collagen jelly has won the Monde Selection award for 18 consecutive years. Part of its secret comes from Ms. Iwamoto, whose father was a fisherman and inspired the research which created the jelly. “The inspiration for this idea came from growing up knowing how healthy fish is,” she explains.

Aishitoto Memory Plus

Aishitoto offers a wide range of products, including its long-selling compression stockings, which it has been selling for 26 years. Ms. Iwamoto says the product’s success comes from Aishitoto’s R&D efforts, adding: “We try to continuously improve the product features and address particular users’ needs.”

The company’s network has expanded across Southeast Asia and it now has a branch in Taiwan. Aishitoto has also gained halal certification for its products, allowing a possible expansion into Muslim-dominant markets such as Indonesia and Dubai, and it is always on the lookout for partners with local knowledge in receptive markets.

Closer to home, the company has launched a series of initiatives to help women’s lives, working with healthcare professionals to introduce better products for Japan’s aging populations, and organizing recreational activities to encourage local communities to be more active. Through its international products and domestic initiatives, Aishitoto aims to improve women’s lives for many years to come.