The Ministry of Tourism
in Oman is making a special effort to increase tourist numbers, with the launch of a campaign to promote its wonderful beaches and breath-taking natural beauty, and extend a warm welcome to visitors to the Sultanate. Oman is known for its friendly hospitable people, who are sure to make a holiday here an unforgettable experience. With 1,700 km of coastline, the country has many pristine beaches with activities for the adventure seeker and nature enthusiast alike.
The official launch ceremony of Muscat as the Arab Tourism Capital of 2012 was hosted by the Ministry of Tourism and the Muscat 2012 Organising Committee. Tourism Minister Ahmed Al Mahrizi shared his comments on the occasion. “Selecting Muscat as the Capital of Arab Tourism for 2012 should be translated into tangible things in reality. This was made possible by the tireless efforts of the entire society and the ministry.”
Muscat’s strong cultural heritage has contributed to its selection by the Arab League Tourism Ministers for this prestigious award. The city is a leading example of intelligent and artistic development that combines the ancient and modern modes of a city.
There is no shortage of attractions in the city that offers visitors a chance to shop in the bustling Muttrah Souq, enjoy a musical evening at the Royal Opera House or sample many of Oman’s traditional entertainments at the Muscat Festival which is currently being held in the capital.
Oman’s tourism sector has also enjoyed recognition from the National Geographic’s Traveller magazine in which it was the only Middle Eastern country to be included in its ‘Best of the World 2012’ destinations. Referring to the country as a ‘perfumed oasis’, the magazine highlighted Oman as a wonderful destination for the luxury traveller.
Oman is truly a fulfilling experience for the discerning visitor who wishes to sample ancient culture and authenticity without compromising on comfort and luxury. It offers guests a real experience of authentic Arabia with its immense cultural riches.