Birth Date:
02/06/1956
Background / Biography:
Experience representing Osaka in judo during high school.
In April 1979, he started working at a sporting goods wholesale company in Osaka.
In August 1982, he joined Daisan Shoji Co., Ltd. (currently Logos Corporation), which was founded by his grandfather as a shipping supplies wholesale company and managed by his father.
While changing the industry and business format, the company shifted its focus to outdoor equipment manufacturing and became a central company in the first outdoor boom that began in the mid-1980s.
Education:
March 1979: Graduated from Doshisha University Faculty of Commerce.
April 2017: Appointed as a member of the Industrial Structure Council, Intellectual Property Subcommittee
Experience:
Daisan Shoji Co., Ltd. was a related business company that was founded in an era when deep-sea fishing, shipping, and shipbuilding were at their peak of prosperity, but it fell into a structural recession in the 1970s.
In order to survive, the company shifted its business to selling general durable consumer goods by developing outdoor camping equipment and was able to lead the first boom in Japan.
Areas of Expertise:
Tackling actively to acquire intellectual property rights an owns approximately 800 rights both domestically and internationally.
What have been the main lessons you have learned in your career and how do you implement them in your management?
The first company he engaged in was a sports business company.
He experienced an explosive expansion of the number of participants to golf, tennis and ski because of female player’s appearance.
So, LOGOS has always been focusing on committing to creating outdoor products that fit on women.
Not only developing gears, but he also hopes to continue exploring various possibilities centered on the outdoor lifestyle and develop new markets for LOGOS.
Profesional accomplishments
Advancing the recognition to consumers and the brand licensing business based on good image of the LOGOS brand.
Mentors
The founder of CCC (Culture Convenience Club), Mr. Muneaki Masuda, was his mentor in his high school and university. Mr. Shibata and he developed their close friendship at class reunions.
His source of original and unique ideas and speed were a great encouragement to Mr. Shibata in his 40s.
Goals as president
To achieve establishment brand value that makes LOGOS users laugh and feel happy.
Also, to build a business model that employees feel happiness and pride to provide that business.
Quotes
「三実反省」[Truth, Practicality, Loyalty, and Introspection]
Truth(真実), Practicality(実用), Loyalty (忠実), are the motto of Matsuyama University. The founder of former company of LOGOS who was born in Ehime prefecture, presented them at the time of the company’s founding and have been partly used by the next generation.
To pursue “Truth” without being swayed by existing knowledge, customs and trends.
To serve in a “practical” way (actions through business activities) in society that applies truth to life.
To have a spirit of “Loyalty” that denies oneself and takes responsibility for one’s words and deeds.
Truth, Practicality, Loyalty, and Introspection means verifying these things daily and using them as the standard of one’s activities.
