Address:
1-3-13 Sakaguchi-dori, Chuo-ku, Kobe, Hyogo, Japan 651-0062
Phone Number:
+81-78-231-4681
Fax Number:
+81-78-231-4678
Company Contact Email:
https://www.qbb.co.jp/english/contact
Website:
https://www.qbb.co.jp/english/
Employees:
452 (as of December 2023)
Capital:
2,843.2 million yen (listed on Tokyo Stock Exchange, Prime Market)
Revenue:
44,296 million yen (2023)
Introduction of your company & business:
Cheese sales represent over 90% of our product sales and we boast the top share for processed cheese in Japan.
As a cheese manufacturer, we aggressively engage in new product proposals and we are widely recognized for our revolutionary approach to business.
We combine carefully selected cheese raw materials from Australia, New Zealand and so on with our advanced technology to process the highest-quality products.
We offer a product line of nearly 300 cheese products, from processed cheese products for the consumer market to products for school lunch programs and commercial use.
From snacks for kids to appetizers for mom and dad and ingredients for fabulous cuisine, we offer a wide assortment of cheese products for our customers to enjoy.
(Source: INTAGE SCI (ages 15 to 79) Processed Cheese Market, Market Revenue Share for January to October 2024)
Mission/Vision:
Creating a healthy and happy society for all.
The history of Rokko Butter dates back more than 70 years, and over that period we have introduced consumers to so many delicious products. Beyond processed cheese, our products also include nuts, desserts, and chocolate.
Our product brand QBB stands for Quality’s Best & Beautiful, and represents our promise to customers: To provide the highest quality and most delicious-tasting products.We value teamwork as the way to ensure our ability to offer customers the best quality and beautifully delicious products.
In certain export countries, we operate under the brand name EMINA. Striving to bring a smile to all our customers, EMINA represents our desire to make everyone smile with cheese (in Japanese, “E”gao = smile and “MINA” = everyone).
We apply our years of experience and knowhow towards creating new and wonderful products for our customers. We continuously pursue better quality and taste to contribute to the health and happiness of our consumers.
This is our mission and our never-ending pursuit, no matter the changing times.
As a development-oriented company committed to proposing new food culture, we will continue challenging ourselves to create new value.
We proactively adopt new workstyles and new approaches to develop and launch new products that look beyond the changing times.
We take a global perspective to promoting delicious food culture to people around the world. We engage with local communities to create a global environment that we can leave for future generations.
Creating a healthy and happy society for all.
More than ever, Rokko Butter is committed to creating a delicious future.
History:
1948 (December)
Established as Heiwa Oil & Fat Industries Co., Ltd.
(December 13) Capital: 2 million yen
Originally a margarine manufacturing plant designated by the Ministry of Agriculture and Forestry with all products being delivered to the Ministry.
1954 (July)
Changed company name to Rokko Butter Co., Ltd.
1958 (November)
Used cheese raw materials imported from Australia to produce processed cheese. Launched nationally in Japan under the QBB brand.
1959 (November)
Reached agreement with Mitsubishi Corporation, significantly expanding sales network for cheese products.
1960 (October)
Developed and launched sales of world’s first stick cheese product.
1961 (April)
Constructed new Akashi Factory to expand processed cheese production.
1966 (December)
Constructed new Inami Factory in the Kako District of Hyogo Prefecture.
1968 (September)
Completed expansion of Inami Factory.
New facilities feature production capacity of 1,000 tons per month.
1971 (December)
First to develop and launch sales of individually wrapped sliced cheese in Japan.
1972 (March)
Launched QBB nuts to engage in the nuts market.
1976 (October)
Established Rokko Foods Co., Ltd. with 20 million yen in capital.
Launched in-house production of nuts.
1982 (June)
Developed and launched sales of QBB non-baked cheese cake.
1984 (March)
Constructed new Kasai Factory for the production of chilled desserts.
1985 (March)
Non-baked cheese cake, sliced cheese, and Pokotto Cheese awarded Gold Prize at the 24th Monde Selection held in Madrid.
1988 (March)
Developed and launched sales of baked cheese cake.
1989 (December)
Reached import and distribution agreement with Lindt & Sprüngli in Switzerland to sell their chocolate products in Japan.
1994 (December)
Acquired and began operations at Nagano Factory to expand cheese production structure.
2001 (August)
Acquired ISO14001 certification.
2008 (March)
Constructed new No. 5 plant on Inami Factory grounds to expand cheese production structure.
2010 (April)
Partnered on renovations to the Kobe Municipal Rokko Pasture Cheese House and reopened as the Rokko QBB Cheese House.
2019 (February)
Constructed new Kobe Factory to expand cheese production structure.
2019 (May)
Acquired FSSC22000 certification for the Nagano Factory.
2020 (September)
Acquired FSSC22000 certification for the Kobe Factory.
Key Products or Services:
Cheese products
Nuts products
Oat milk products
Plant-based cheese
International Operations:
VIETNAM: QBB VIETNAM COMPANY LIMITED
INDONESIA: PT EMINA CHEESE INDONESIA (A joint venture with Mitsubishi Corporation)
Awards:
1985 (March)
Non-baked cheese cake, sliced cheese, and Pokotto Cheese awarded Gold Prize at the 24th Monde Selection held in Madrid.
2024 (June)
PLANT MADE, a plant-based cheese, won “Superior Taste Award”, the ITI (International Taste Institute) Award for Excellence in Taste.
