Address:
Oak Omotesando bldg. 7/8F, 3-6-1 Kita-aoyama, Minato-ku, Tokyo, Japan 107-0061
Company Contact Email:
https://www.fits-japan.com/en/contact
Website:
Capital:
95 million in JPY
Introduction of your company & business:
Our mission is to light up people’s lives by introducing innovation to “fragrances,” and we are dedicated to creating products that enrich lifestyles globally.
Our strengths are rooted in a distinctive brand portfolio supported by an extensive distribution network across Japan and Asia, the capability to design and implement promotional strategies tailored to each brand, and long-standing relationships with domestic and international partners. These strengths drive our success in three core business areas.
First, the development of in-house brands centered on fragrance-focused products for the Japanese and Asian markets. Second, acting as an exclusive distributor to reinterpret and introduce international brands to Japan. Third, pioneering collaborations with various industries to create innovative products.
In 2021, we established a local subsidiary in Shanghai, embarking on a new chapter of growth and expansion across Asia.
Mission/Vision:
● Crafting the scent of contentment
A life lived amid pleasing fragrances is one of happiness and fulfillment. Simply by being there, they add brightness and joy to every day. At FITS Corporation, our goal is to craft fragrances that empower you to live a richer, more comfortable, and more beautiful life.
● Creating lifestyles to enrich the world
By designing products and everyday experiences that capture the essence of Japan, we hope to bring moments of peace and passion to people all over the world.
History:
1991 FITS Corporation K.K. incorporated
1993 Head office moved to Aoyama, Tokyo
1999 Foreign brand importation begins distribution rights acquired from Jeanne Arthes in Grasse, France
2000 Head office moved to Harajuku, Tokyo
2003 Launch of Love Passport, the company's first original brand
2004 Exportation of original brands overseas begins development starts on a new health and beauty line
2005 Launch of RISINGWAVE
2010 Domestic distribution of the American BODY FANTASIES brand
2013 License agreement with Keisuke Honda and launch of L’eau de DIAMOND by Keisuke Honda license agreement with ROLA and launch of VASILISA Head office moved to Omotesando, Tokyo
2016 Domestic distribution of Dr Teal’s, America's #1 brand
Launch of the Perfume Stick from VASILISA, the first product of its kind in Japan
Development starts on a line of hair styling products due to a license agreement with Ocean Tokyo and the launch of Ocean Trico
2017 Domestic distribution of the ARTIS makeup brush
2021 Development of a functional fragrance*, Fits Sport, marking the company's entrance into a new industry and the creation of a new market of sports perfumes
*A product of FITS’ original research, in which tests show a scent is accompanied by an increase in athletic performance. It was developed using a combination of sense tests and brain scans. It was based on the hypothesis that since scent is the only one of the five senses to be closely linked with instinct, it could be used to support the conditioning process in the harsh world of sports.
2021 Establishment of an office in China
Domestic distribution of MUMCHI, the first fragrance brand in Korea
Launch of Love Passport subscription service
2022 Launch of ambient scenting business leads to entry into the B2B space
2023 Launch of the bath salt NEMS, which was designed to improve sleep by FITS Conditioning under the supervision of BRAIN SLEEP
Key Products or Services:
● Mini-more perfume
Elegance in the palm of your hand. A conveniently-sized fragrance that brings "something more, something better."
● L'air De SAVON
A lifestyle brand inspired by the sweet scent of a fine bar of soap.