United World’s Michael Martinez McGough and Laura Llames interview Maria Eugenia Lloreda Piedrahita, Executive Director of Invest Pacific, a public-private non-profit organization founded in 2010 as an initiative of the Chamber of Commerce of Cali that seeks to attract new domestic and foreign direct investment to Colombia's Valle del Cauca department. Invest Pacific has already supported the reinvestment of some major multinationals already installed in the valley, such as Unilever, which built a new factory when it bought Colgate-Palmolive’s laundry detergent brands in Colombia for $215 million