“Energetic, forward-looking and ready for the new world consumers!” is how ThaiBev’s President and CEO Thapana Sirivadhanabhakdi describes the state of the company this year.
The Thai beverage conglomerate has broadened its product portfolio to satisfy new customers in an ever-expanding market. “We are going into diversified international markets. If you look at ThaiBev from a distance, we are getting more engaged in the region,” adds Mr Sirivadhanabhakdi.
“With new world consumers, we are looking at these up and coming younger generations, which will represent around 4.5 billion people in years to come. So I believe that the new world consumers will be expecting something more fun, more lively, more creative, in accordance with the things they enjoy the most in life.”
Yet in spite of its impressive growth over the past few years – due to both organic and inorganic growth – ThaiBev management believes in sustainability, competition and collaboration among the private sector to help exploit the vast potential the ASEAN region offers, whilst facilitating growth among small and medium-sized enterprises (SMEs).
Already, the company is taking an active role in a new project (set to be up and running later this year) that aims to boost business across the board.
“Together with our colleagues, ThaiBev has started to establish an initiative that we call the ‘C ASEAN’, which is an initiative to increase communication within the business sector,” explains the President and CEO.
“Apart from the government-to-government and country-to-country communication, the private sector also has to contribute to one another, not only between sizeable corporations, because larger companies can also help SMEs to progress.
“Today, we are trying to create a connection among private companies; I believe a strong and deep relationship is needed. In order to collaborate and join hands, we need to work together and try to make this market grow all together.
“We already sent out information and we’re establishing a way to interact and liaise to the related parties through this ‘C ASEAN’ centre. Via this unit, best practice, knowledge and data can be shared within business communities across the region.”
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