Business Description
The Malta Tourism Authority (MTA) has a diverse role, which in essence is all about creating and fostering relationships. The MTA is the tourism industry’s regulator and motivator, its business partner, and the country’s brand promoter with the intent to form, maintain and manage meaningful partnerships with all tourism stakeholders.
The main role of the MTA is to promote Malta as a leading tourism destination, with special emphasis on the unique selling prepositions of the Maltese islands, as well as their heritage, hospitality and diversity.
Furthermore, the MTA is also there to help strengthen the industry’s human resources, ensure the highest standards and quality of the islands’ tourism product, and foster relations with local and international media.
Background
The Authority was formally set up by the Malta Travel and Tourism Service Act (1999). This clearly defines its role – extending it beyond that of international marketing to include a domestic, motivating, directional, coordinating and regulatory role.
As such, the MTA’s role is:
• To promote and advance Malta as a tourism destination;
• To advise the government on tourism operations and to issue licenses under the Act;
• To contribute toward the improvement of the level of human resources in the tourism industry;
• To advise government on the planning and development of the tourism industry as well as on the infrastructure supporting the industry.
The Malta Tourism Authority falls under the responsibility of the Ministry for Tourism. It assists and advises on any tourism-related issues and undertakes activities and projects to fulfill its role.
Website
