Vision/Mission
As a food manufacturer, we are committed to the principle of Quality Assurance First based on safety, security, stability and health. We also are responding quickly to globalization, demographic challenges, and changes in lifestyle, and continually strive to develop new products that create new consumer needs, supported by creative proposals and services aimed at stimulating demand that we work to provide to our partners.
In addition, we are engaged in the development of functional foods, especially foods geared at preventing lifestyle diseases as a kind of preventive measure, drawing on the concept of preventive nutraceuticals. In so doing we are contributing to the promotion of good health in consumers.
With “Resonance” as our slogan, we will join hearts with each customer and business partner and walk forward together, leveraging our common objectives to achieve outsize results.
We think growing as a person involves much more than growing as a business person. We are not only individuals but are also part of organizations; not only corporate employees but also members of society; not only producers but also consumers. All of us contribute to society at different positions through our various roles. We want to be a human beings who can continually adapt ourselves and also the group to changes in various environments, first of all as business people.
We believe that “Learning, Working and Healing” are the three main keywords that determine the lifestyle of the individual person and the family.
Being a member of society means continually revising one’s goals and reconstructing how one spends one’s time, without forgetting one’s original intention, all the while learning and laboring in tandem.
To this end, we must foster the creativity to conceive of new ways of contributing, the desire to share these benefits with others, and the ability to create a system that can realize this aim. Together with you, we look forward to creating a bright future for both Bourbon and society.
Business Description
With “Bourbon Products Inspires Smiles” and “Great taste. Made with love. Always.” as our two catchphrases, Bourbon has offered a wide variety of sweets and snacks, beverages and foods. We are also committed to the development of health foods and functional food that prevent lifestyle-related diseases.
By adding the concept of enjoyment to our basic principles, we support customers’ satisfying, healthy lifestyles that are imbued with an aesthetic sense and aim at becoming a “Comprehensive Health Promotion Support Company” that is capable of contributing to the consumer’s health management.
Background
Kitanihon Seika, Bourbon’s direct forerunner, originated as Mogamiya, a famous Japanese-style confectionery store in the city of Kashiwazaki in Niigata Prefecture. After seeing the Tokyo Earthquake of 1923 temporarily bring to a halt the supply of confectionery to regional areas, the founder of Kitanihon Seika, Kichizo Yoshida, decided to establish a factory in Niigata for the mass production of confectionery. Located in front of Kashiwazaki Station, the factory commenced manufacture of cookies. The company capitalized at 100,000 yen. From its establishment in 1924, the company has expanded its field of products to include candy drops, cookie machines, chewing gums, candy cigarettes, rice crackers, caramels, miso and soy sauce.
Industry
The confectionary and beverage markets face rapid and dramatic fluctuations in consumer needs. We believe, however, that a consistent attitude in planning and development is critical to providing products capable of satisfying customers’ needs. Under the catchphrases “Unique product development capable of producing enthusiasm in the market”, “200 initiatives for achieving one result”, “Challenger spirit without being afraid of failure”, various activities are conducted by using units moved and penetration rate as indices.
In order to respond to changes in consumer needs and distribution styles, various development groups have been set up to create new products. Our in-house equipment development team and our planning and design teams work seamlessly alongside the product development teams to create Bourbon’s unique products. We actively promote these activities to ensure such efforts result in customer satisfaction.
Location
With about 60 sales offices throughout Japan and based on business meetings with retailers and wholesalers to identify customers’ needs and requests and changes in the market, we recommend how to create more attractive displays and settings in store.
In terms of our global strategy, the number of sales offices is being increased gradually with the distribution of products to convenience stores, supermarkets and hypermarkets all over China. China is anticipated to grow into a major market with significant demand as a result of rapid transformation in lifestyle and diet. We will use the Chinese market as a toehold for further strengthening our global competitiveness and promoting globalization of our business.
Competitive Advantages
The Bourbon Corporation is a comprehensive confectioner and food manufacturer with the number one market share for biscuits within Japan. In addition to our many iconic brands, we have developed popular products in a variety of categories such as biscuits, savory snacks, chocolate, rice crackers, to name a few.
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