Sunday, Jul 21, 2019

Yasuo Ishii

President & CEO

Sanwa Denki Kogyo Co., Ltd



I am a firm believer of keeping the family business alive which has been a big part of my business philosophy.  I first started my professional journey with the NEC Corporation for 6 years as a software engineer, and as a certified SAP Consultant in Sales and Distribution Module. I received a President’s award in 2001 as a best performance employee.

As the next chapter of my career, I joined Sanwa Denki Kogyo in 2008 then became the Managing Director of Sanwa Electronics (Thailand) in 2011, and President & CEO of Sanwa Denki Kogyo in 2017.



Bachelor of Education in Waseda University in 1998.



When I came on board with Sanwa, I had a vision of growing our organization worldwide to become one of the greatest Connectivity Solutions Company. Soon after I joined, I was responsible for setting up our very first factory outside of Japan (in Thailand) which operates as one of the main manufacturing sites responsible for mass production of our products.


Areas of Expertise

I try to stay active and be involved in the industry organizations. I am the Advisory member of The Manufacturing Promotion Committee of The Tokyo Chamber of Commerce and Industry as well as a member of Robot Revolution Initiative at the Manucaturing business revolution through IoT. T


What have been the main lessons you have learned in your career and how do you implement them in your management?

One that strongly comes to my mind is Dr. Hiroyuki Itami’s one-year private seminar, “Narrow down” which is the signature phrase of the seminar. I learned that narrowing down customers, product portfolio, and even business domain will paradoxically increase sales and profit. It goes without saying that the right decision of what to narrow down is critical. Then, how can I make right decision in the circumstance that nobody can be sure what will happen in the future? Define the goal, analyze the current situation, figure out the gap between the goal and current situation, then create the scenario to achieve the goal. The scenario is what we call “strategy.” Dr.Itami advised me to refine the strategy through viewing from many aspects as possible to raise the opportunity of success. I often find myself relying on this strategy in my management.



Dr. Hiroyuki Itami- President of International University of Japan, and Kunihiro Nakagaki- Former factory director of Sumitomo Electric Industries, Ltd.

I am very grateful to have these mentors in my life for helping to shape and mold me to become a better leader.



“Born with the destiny, defy the fate, and execute the mission”

Keizo Obuchi, the 54th  Prime Minister of Japan

This quote resonates with me as I was born with a destiny to become a successor of Sanwa Denki Kogyo. I believe the mission of my life is to successfully expand the company both  internally and externally to become the best global provider of superior fiber optic components and connectivity solutions, and to carry on our family legacy down to the next generation.






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