Vision
We envision being the leader in the supply of trendy market models, business concepts and appropriate technologies through international trade cooperation, market linkages and synergies.
Mission
Our mission is to establish a state-of-the-art one-stop center of knowledge exchange that spurs innovations, market access, business concept development and advisory services.
Organization Description
Established in 1998, Safari Center Ltd is a one-stop and incubation centre for business innovations, appropriate technologies and business-to-business (B2B) connections through international technical cooperation and trade facilitation. It is respected and recognized as an efficient, customer-focused Rwandan company with strong values and ethical standards.
Safari Center Ltd is a dream-come-true that has been steadily nurtured by Benjamin Gasamagera, the CEO and owner of Safari Center Ltd. From the onset, in his early years of his professional career, Benjamin was an ambitious man and had a “larger than life” dream of being a business leader who drives the market place with innovative business concepts and innovations. He believed this would elevate him to become part and parcel of socioeconomic transformation and wealth creation of the society he lives in.
He spent a big part of his education life in China and Switzerland, where he landed his first employment in a reputable multinational, Danzas – a Swiss transport and logistics company – between 1993-98. This changed him by acquiring rich experience, inspiration and exposure.
In the late 90s, on the heels of Rwanda’s socioeconomic reconstruction and transformation, he chose to quit Danzas and follow his dream. He returned home (Rwanda) to seize the enormous investment opportunities.
Leveraging on the immense exposure and experience he had acquired in Europe, he decided to start Safari Center Ltd with the vision of turning it into a trade and logistic hub that principally facilitates connecting people, markets and technologies.
Safari Centre is built on the notion of being an “epitome of wealth creation” for whoever chooses to do business.
Rwanda’s private sector at that time was still very young, characterized by a handful of competitive businesses. As such, nurturing the Safari Center vision was yet to face turbulent times.
In a bid to showcase this to Rwanda, he benchmarked his vision with the establishment of Supa in 2003 – Rwanda’s leading manufacturer of hygiene paper products, including toilet paper, pocket tissues, serviettes, industrial wiper rolls and female sanitary pads. This is a business model that is largely built on business synergies with Chinese counterparts.
Steadily, Safari Center has progressed in leaps and bounds to venture into other businesses such as Pafi – a business partnership between Safari Centre Ltd and other local investors specialized in the production and supply of world-class animal feed, – as well as Safari Maxi and Safari Zeb – specialized in the importation of quality pesticide, called Mancozeb, and garden tools such as hoes, rakes, spades, trowels, pangas, etc. In regard to this import business, the short to mid-term goal of Safari Center is ‘import-substitution’ – to establish local manufacturing facilities for the same import commodities.
Services
As mentioned above Safari Center Ltd was established in 1998 to give business and companies an opportunity to use good quality services to design and implement their industrial projects and to provide import and trading services.
Safari Center Ltd is currently renowned in the manufacturing and trade of sanitary paper, toilet paper, table napkins, pocket tissues, kitchen paper and women’s sanitary pads, all selling under the “Supa” brand.
Over the years, Safari Center Ltd has also built a name in the area of import and trade, not only in Rwanda but also in the region for various commodities, especially pesticides.
In short, our business is to provide unique and immersive means to gain entrepreneurial and international exposure through business connections.
Areas
Safari Center Ltd is located in Iriba Sector, Kicukiro District, around 7kms from the central business district of Kigali City.
Organization Goals & Objectives
Safari Center Ltd aims at:
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