Thursday, Dec 14, 2017
ROYAL BRUNEI AIRLINES


Vision

A safe, reliable and commercially viable world-class boutique airline which aims to offer personalised services to its customers based on its rich cultural heritage.

 

Business Description

Royal Brunei Airlines (RB) is the National Airline of Brunei Darussalam, set-up to serve the needs of the travelling public and provide vital connectivity with the key cities across the globe. It primarily caters for passenger markets and carries freight in the belly space of its aircraft. It also has developed various ancillary revenue streams such as charters, travel insurance, holidays and ground handling at Brunei International Airport.

It has 1,641 staff in sixteen cities spread across the world from London to Melbourne with majority of staff based out of its main operating base that is Brunei. It currently operates a fleet of ten aircraft comprising, four B787-8 Dreamliners together with six A320 units. RB also has one further B787-8 Dreamliner on order and has a firm contract with Airbus for up to ten A320neo aircraft. A total of eight new aircraft will be delivered to RB between April and October next year which will result in a complete fleet renewal and one of the youngest aircraft fleet in Asia/Pacific .This will assist in maintaining the excellent on time performance of over ninety percent and high quality cabin products for our guests.

In 2013, RB was the launch airline in Southeast Asia for Boeing 787 Dreamliner and has the distinction of operating the youngest long haul fleet in the world. RB is also the first airline in the world to offer an exclusive Dreamliner service all the way from Melbourne to London via Brunei and Dubai, and return.

In 2014, RB received a distinction in the 2014 REBRAND 100® Global Awards which honors the most successful brand transformations worldwide. On November 9 2015, RB was declared winner of the Travel Media Innovative Campaign and Content of the Year Award at the inaugural and very prestigious International Travel Media Awards in United Kingdom. RB was announced as the Top 10 Most Loved Airlines in 2016 and Top 100 Airlines 2016 and 2017 by Skytrax.

 

Background

Royal Brunei Airlines (RB) has been operating as the National Carrier for Brunei Darussalam since its establishment on 18th November 1974.

Throughout the years, RB has been known for its distinctive service that plays on timeless values and authentic Bruneian hospitality.  From the first flight on a Boeing 737-200 in 14 May, 1975 to the futuristic Boeing 787 Dreamliner departure to London in December 2013, RB has maintained a strong foothold in the market – despite aggressive competition – built solely on the foundations of dedication, service and hospitality.

A distinctive boutique offering, strategically positions RB as an airline that can stand out from its larger full-service and low-cost competitors.  At the same time, the airline has become stronger and more competitive, giving its guests not just a unique product, but comprehensive services of the highest quality.

 

Products/Services

Royal Skies, RB’s frequent flyer programme prides itself on its simple and straightforward method of generous miles accrual. Royal Skies members can gain the opportunity to enjoy a host of benefits and privileges including seat upgrades, access to the SkyLounge and free flights as well as special promotions with Royal Skies partners.

Royal Brunei Holidays, is a 24/7 online dynamic planning and bundling of holiday products. With just a few clicks, RB’s online guests will be able to plan and buy their entire holiday products from flights, accommodation, tours and transport in Brunei and RB destinations all on one convenient place with instant confirmation. The user-friendly nature of the website on all devices allows guests the ability to manage their bookings from the comfort of their own home, at any time of the day, 365 days a year.


Markets

RB serves a number of regional and international destinations in Australia, Southeast Asia, China, South Korea, Middle East and United Kingdom.

 

Industry

Airline/Aviation

 

Location

As the National Carrier for Brunei Darussalam, RB operates from Brunei International Airport in Bandar Seri Begawan.

 

Competitive Advantages

RB prides itself on customer service and exceeding guest expectations. This is based on the warm hospitality of our people, rich Brunei heritage and doing simple things well. This combined with new fleet, best in class on time departures/arrivals and an array of products and services both in air and on the ground makes RB special.

The use of social platforms and promotion of Brunei as a unique tourism destination has a good potential to deliver RB more customers and revenues.

 

Financial Projection

RB’s capacity is growing around five percent per annum over the next few years and revenues are projected to grow above this rate. We are deploying more cost effective aircraft such as A320 NEO which has fifteen percent lower fuel burn, lower aircraft acquisition and maintenance costs. These combined will make RB returns on investment even better.

 

Company Goals & Objectives

RB is growing its fleet by a net of four aircraft next year and upto five new destinations. The capacity growth is around twenty percent versus FY 2015-16 base year. We have ability to grow further with option aircraft we have with Airbus and ability to lease aircraft at short notice.

 

Management

RB is a private company wholly owned by Government of Brunei via its investment arm – Darussalam Holdings. It is overseen by the Board of Directors and managed by Senior Executives who form the Executive Committee. These executives are both local and from around the world with 130 years of airline experience in various fields like operations, network planning, finance, sales & marketing, corporate risk and people management in full service, hybrid and low cost sectors.

 

Employees

We have 1,641 staff working with RB worldwide.

 

Highlights

Date

 

14 May 1975

The maiden Royal Brunei Airlines flight to Singapore left Bandar Seri Begawan on a Boeing 737-200QC.

June 1990

RB took delivery of the first of three B767-200ER aircraft

21 November 1990

RB’s inaugural flight to London Gatwick

October 2012

RB’s Rebranding Journey began with its first phase: reveal of new logo and aircraft livery.

06 November 2012

RB becomes the first National flag carrier in Southeast Asia to appoint a female airline captain; Captain Sharifah Czarena Suriany Syed Hashim.

July 2013

RB launches iPad mini business class service – the first airline in the world to introduce iPad mini as inflight entertainment enhancement. The service is available for Business Class passengers flying on RB’s Bangkok, Hong Kong, Kuala Lumpur, Shanghai and Singapore routes.

12 October 2013

Launching of a Betterfly; RB’s B787 Dreamliner. The first airline in Southeast Asia to operate the B787 Dreamliner

01 December 2013

First Dreamliner flight to Long Haul flight to Dubai and London

02 December 2013

First RB flight operated by an all-female crew at the flight deck; Captain Sharifah Czarena Suriany Syed Hashim (First RB Female Captain) and SFO Dk Haryati Pg Hj Abd Rais (Brunei’s first female pilot). This made headlines across the worldand millions of hits on social media

08 August 2014

Bruneian born international star; Wu Chun, named as RB’s first International Brand Ambassador

26 November 2017

RB launches schedule services to Seoul, South Korea

18 December 2017

RB resumes schedule services to Beijing.

 

Awards and Nominations

 

Year

Awarded by

Award

Result

1998 - 2000

World Travel Awards

World’s Leading Airline – First Class

Won

2005 - 2010

World Travel Awards

Asia’s Leading Airline

Nominated

2005

World Travel Awards

World’s Leading Flat Bed Seat

Nominated

Clever Reisen!(German travel magazine)

Best Economy Class of Asia

Won

2007

World Travel Awards

Asia’s Leading Airline Website

Nominated

2011

Sabah Tourism Awards

Best Foreign Airline

Won

2012

Business Destinations Travel Awards

Best Economy Airline, Asia

Won

2013

The European Asia Awards

Best Airline Provider in Asia 2013

Won

Travel Agents Choice Awards

Best Airline to Australasia

Nominated Finalist

Metro Time, Shanghai

Readers’ Airline of choice  (760 Million votes)

Won

2014

Rebrand 100® Global Awards

Rebranding

Distinction

2015

Travel Media Awards

Travel Media Innovative Campaign and Content of the year

Won

2016

Skytrax

Top 100 Airlines

Position: 95

Skytrax

Top 10 Most Loved Airlines

Position: 10

2017

Luxury Travel Guide Awards

Airline of the year

Won

Skytrax

Top 100 Airlines

Position: 92

 

Other Notes

RB is embarking on its new growth phase which has the potential for direct flights from Tokyo to Brunei. With unique tourism products in Brunei including eco-tourism, attractions such as one of the largest world village, one of the very few 7 star resorts in the world, unspoilt dive sites of world war II shipwrecks, designer golf courses and friendly Bruneians, business partners in tourism have something special to collaborate with RB and local partners and offer to Japanese people.


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