Within the Arabian Peninsula,
Oman Air is continually recognised as both a reliable provider and an innovator, offering high quality service, increasing destinations, as well as premiering cutting-edge services.
Along with being the world’s first airline to offer integrated in-flight cellular phone and WiFi services which earned it a passenger’s choice award for best in-flight connectivity and communications, Oman Air has also been named best business class in the world two years in a row.
“We have exceptional first and business class products and have won several awards,” said
Wayne Pearce, CEO of Oman Air, adding that with greater demand for flights on his airline, they will be increasing routes and aircraft. “We are looking at strengthening our current network and adding to our long haul operation.”
In fact, while Oman Air will have 28 aircraft by year-end, this number will jump to 40 after the next phase of the fleet expansion, which includes firm orders for 787 Dreamliners and 737 800s.
Besides aircraft, the airline has also greatly expanded the number of destinations it serves. While domestically Oman Air offers a high frequency of daily flights between Muscat, the nation’s capital, and Salalah, the second-largest city, it also makes multi-daily regional trips to Dubai and Abu Dhabi. Within Europe, Oman Air connects with major hubs such as London, Frankfurt, Munich and Paris, adding Zurich and Milan last year.
With these new routes as well as the development of the new Muscat International Airport, projected to open by the end of 2014 with an expected 12 million passengers per year, the airline will be able to cater to the increasing demand.
This growth in customers was seen clearly last year when the airline experienced a tremendous increase in both revenue and travellers. Although the global increase in passenger volume was only up by 5.9%, the Omani airline’s growth was up 16%, increasing revenue by 35%. According to Pearce, this year in the first quarter, Oman Air’s passenger traffic has already grown at around 24% with the same fleet.
The route and aircraft expansion the airline has experienced are only part of its business plan. Pearce explains that bringing tourism and business travel to the country is also a top priority.
“Our prime goal is to sell traffic into Oman and promote the country as a unique destination. In order to do that, we work very closely with the Ministry of Tourism,” explained Pearce. “We also want to encourage the Omanis to travel the world by offering them optimum services on board our aircraft.”
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