Tombow Beverage Innovates Soft Drinks and Nutrient Drinks Subtitle:

Founded 127 years ago to produce the popular Japanese soda ramune, Tombow Beverage has since grown into one of Japan’s top beverage OEMs, crafting soft drinks and nutrient drinks for both its own brand and many household names.

President Akio Misuta says Tombow Beverage is happy to fill the orders of beverage manufacturers but also has its own concept of a total package from development to manufacturing. He says the company’s strength is its ability to create great flavor and fulfill special customer requests with its technology. Pharmaceutical companies, in particular, often lack the ability to develop flavors, which provides an opportunity for Tombow Beverage.

With the domestic market shrinking and habits changing, Tombow Beverage is looking to develop new products. One of Tombow Beverage’s standout drinks is its alcohol-free sparkling wine. “In the past, non-alcoholic beverages focused on non-alcoholic beer, but sparkling wine is now becoming popular.”

In the pharmaceuticals and health sector, the insight it has gained creating products for the elderly, such as nutritional jelly pouches, is an opportunity to find solutions for the looming global challenge of an aging population. “This is an area we can help, changing effective medicine and helping it taste better,” he says. For Tombow Beverage, this marks another chapter in its storied history as it continues to innovate and meet new challenges.