Strategic Positioning for Global Influence

Abe Shokai, a major player in the import and distribution of aftermarket automotive parts, targets international expansion as it looks to make connections. Actively working on enhancing its market presence and diversifying its product offerings, the company is emphasizing transition technologies in related markets.

“In the mid-term, for the next 10 years or so, hybrids will be the most rational system globally,” company CEO Fumiyasu Abe says, highlighting the strategic positioning of the company amidst evolving market dynamics. Abe Shokai's adaptation to industry trends and consumer preferences has ensured it remains at the forefront of the automotive aftermarket sector.

The company's strategy to cultivate new partnerships and deepen existing ones is reflected by the development of its “Amsechs” brand products for BMW Mini. Another is its collaboration with evoltz. Abe Shokai has supported the development and manufacturing of the evoltz vibration control device, specifically designed for wooden houses, marking a pivotal step in its technical partnership with BILSTEIN and exhibiting its commitment to innovation and links abroad.

 “We started importing European parts for the aftermarket because the Japanese automobile market was closed,” Abe explains. And while this gives the company a unique market niche focusing on foreign quality and performance parts, the local door is certainly not closed.

“If there is any reliable and interested maker in the Japanese market, we would be open to partnering with them,” the CEO states.

Abe Shokai takes a proactive stance in expanding its network and product portfolio, ensuring its continued relevance in a highly competitive industry.