Café Rancheiro leads the way in coffee

Anápolis-based Café Rancheiro have been leading the way in the Goiás coffee production sector for more than 25 years, and looks set to expand both nationally and internationally. The  business was established in 1985 by Wilson de Oliveira and is now run by his son, Ricardo Ander de Oliveira.

The company uses the most advanced coffee-farming equipment available , producing three different varieties of coffee: Arabica, Robusta and Conilon. A combination of these strains allows Café Rancheiro to produce five distinctly different coffee brands for the market. In terms of retail, Café Rancheiro’s main focus is the state of Goiás, but the company has begun targeting the Brasília market too. In other states they work directly, selling to the consumer through large companies and institutions.

The company’s plan for the future is to export raw coffee at an international level, aiming at the U.S. and European markets as well as Uruguay and Argentina. The plan to export as a brand is a more long-term project, but Mr. Oliviera is confident the quality of his produce is enough to ensure success in the international market: “Here in Goiás, people often say: ‘Café Rancheiro is expensive, but it’s very good!’ I would like this reputation to be maintained.”