Toyo Kensetsu Kohki is targeting rapidly growing construction markets in Asia to supply its industry-leading rebar processing machines and innovative solutions, built on decades of experience.
By Daniel de Bomford
Quality and reliability are crucial for the construction sector. Machine failures can lead to catastrophic downtime and cost blowouts. For rebar processing machine suppliers Toyo Kensetsu Kohki, the reliability of its equipment is paramount due to the unique niche of its machinery. Vice Chairman Yasuo Tanaka explains that rebar is typically manufactured and delivered the day before or on the day it is needed, due to space constraints in Japan. The company has found success in Japan, as Japanese firms don’t compromise on quality for price. Toyo Kensetsu Kohki’s machinery has an enviable cost-to-performance ratio, and its machine can operate for more than 30 years when properly maintained.
Established in 1959, the company has captured 90 percent of the rebar machine market in Japan. It is leveraging its 66 years of experience to enter rapidly developing Asian markets, particularly in India, Indonesia, Thailand, and the Philippines. “As emerging countries progress toward becoming advanced economies, their demand for quality and precision in construction will inevitably rise,” Tanaka explains. Toyo Kensetsu Kohki can apply its expertise, accumulated in Japan, to these emerging markets, giving it a significant competitive advantage over local competition without a legacy of development in this sector. These markets can benefit greatly from the company’s expertise. “We offer more than equipment; we provide end-to-end guidance, which we believe is one of our core strengths,” he says.
The development of rebar machinery has reached a point where it’s unlikely to see any more core breakthroughs in the technology itself. Rather, Tanaka anticipates the areas surrounding the machinery of pre-processing and post-processing is where the major improvements lie. “The real transformation, in my view, will come in how these machines are operated, shifting from manual control to software-based systems,” he explains.
Toyo Kensetsu Kohki is Japan’s leader in rebar machinery and stands ready to power the next wave of construction in emerging economies.
Line System
To hear more from President Yasuo Tanaka of Toyo Kensetsu Kohki, check out this interview with him.
0 COMMENTS