Mary Chocolate’s Fancy Chocolate continues to develop the perfect gift chocolates with Japanese sensibilities.

By Daniel De Bomford, Cian O Neill and Paul Mannion
Chocolate is the perfect gift. Its rich flavors capture the joy we experience through human connection, delivering unforgettable moments of delight. Since its founding in 1950, Mary Chocolate has meticulously pursued the art of chocolate-making, drawing on Japanese aesthetics to craft delicate flavors, luxurious textures and suitable portions that reflect Japan’s unique sensibilities.
President Yoshiteru Koyamatsu emphasizes that the demand for chocolate as a personal gift extends beyond seasonal events like Valentine’s Day in Japan, where countless gift-giving occasions exist. “In recent years, there’s been a clear shift toward people choosing products that reflect their own values and with which they feel a personal connection,” he says. Mary Chocolate aims to provide chocolates that truly resonate with customer preferences.
One of the company’s signature offerings, Fancy Chocolate, particularly the “24-piece Fancy Chocolate” set, has been selected for the Best-Selling and Long-Selling title in the Japanese and Western Confectionery Gift Set category of the Nikkei POS Selection in the last 10 years.
Continuously refining its recipes over the years, Mary Chocolate has developed 16 flavors by pairing chocolate with fruits, nuts, and even matcha, carefully selecting combinations that enhance each ingredient’s flavor. The company, recognized internationally with numerous awards, looks to develop more preferred chocolates. He explains, “My mission is to create more opportunities for people to experience our chocolate both domestic and international.”

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