From the super water-repellent material HIREC to high-heat-shielding paint SurfCool, NTT Advanced Technology Corporation pioneers the innovation driving Japan’s digital transformation and global technological advancement.
In the realm of technology and innovation, Japan stands as a beacon of excellence, continually pushing boundaries and setting new standards. At the forefront of this movement is NTT Advanced Technology Corporation (NTT-AT), a company dedicated to bridging the gap between cutting-edge research and practical business applications. Led by Representative Director and President Tadashi Ito, NTT-AT is not just a company; it’s a visionary force driving Japan’s digital transformation and global technological advancement.
NTT-AT’s mission is clear: to transform NTT Laboratories’ groundbreaking research into tangible business solutions. With a focus on marketing and business development, NTT-AT aims to unleash the full potential of NTT Laboratories’ products and technologies. As Ito states: “We believe that we must create an ecosystem of services for the entire lifecycle of that technology and how it can be useful to our clients.”
One of the key products driving NTT-AT’s vision is HIREC, a super water-repellent material with diverse applications. Developed through cutting-edge research, with super-hydrophobic properties that make it difficult for water droplets to remain on the painted surface, HIREC offers exceptional durability and environmental compatibility and is ideal for use in various industries. Compared with other products, the contact angle of droplets on the HIREC surface remains higher during the exposure period. From coating telecommunication towers to enhancing automotive displays, HIREC epitomizes NTT-AT’s commitment to innovation and sustainability.
High-heat-shielding paint SurfCool
Other groundbreaking products in NTT-AT’s arsenal are SurfCool and SAPOE5000, both surfacecoating technologies with properties ranging from anti-heat to anticorrosion. The high-heat-shielding paint SurfCool can decrease the temperature of outdoor equipment, while SAPOE5000 can prevent rust even after a 2,000- hour salt spray test. With original applications in civil engineering and potential in automotive and aerospace, these products showcase NTT-AT’s prowess in developing distinctive and practical solutions while their ability to withstand extreme conditions and protect vital infrastructure highlights the company’s commitment to innovation and societal impact. Ito stresses the importance of raising awareness about such technologies: “One of our key initiatives is to increase awareness of these fascinating and distinctive technologies at our disposal.” NTT-AT doesn’t stop at coating technology; it also offers Kirameki Display, an image display system revolutionizing the way light reflects upon images. Kirameki means “sparkle,” and the ultra-real-definition display technology offers a new visual experience.
By collaborating with companies like Innolux Japan, NTT-AT has created innovative solutions that redefine industry standards. Moreover, NTT-AT is positioned as a leader in disaster management and community resilience, leveraging technology for societal benefit. In a rapidly evolving global landscape, NTT-AT recognizes the need to adapt and innovate. Reflecting on past experiences, the company president and CEO acknowledges the importance of showcasing solutions rather than just selling products: “It is not just about selling parts and components.” By focusing on collaboration, ecosystem development and global partnerships, NTT-AT is poised to lead Japan’s technological resurgence on the world stage.
Looking ahead, Ito envisions a future where NTT-AT continues to be a game changer in the industry. With a focus on core technologies and resilient business models, NTTAT aims to drive innovation and shape the future of technology. As Ito concludes: “In addition to our business model, we believe we need a definitive key technology that bears our core competitiveness within the next three years.” Innovation, collaboration and vision—these are the pillars upon which NTT-AT stands. As Japan embraces digital transformation, NTTAT remains steadfast in its commitment to pioneering new frontiers and shaping a brighter tomorrow.
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