New “Chrono Revital Lift” facial course and FDI Excellent Companies TOP10 award underscore the group’s strategy to pair Japanese esthetic expertise with international partners.
SOCIÉ WORLD is strengthening its position as a global J-beauty leader through a new flagship facial program created with French skincare house Institut Esthederm and growing recognition for its overseas expansion in Vietnam.
In late 2025 the company introduced Chrono Revital Lift, a next-generation facial course offered at Esthetic Salon SOCIÉ locations in Japan. Co-developed with Institut Esthederm (NAOS Japan), the treatment uses the brand’s highest-grade “Cyclo NT” line and combines lifting massage, firming care and radiance-boosting steps to help address loss of elasticity and dullness associated with skin aging. The course is available in 75- and 85-minute formats, positioning it as a premium option within SOCIÉ’s menu.
The salon group’s international expansion is also gaining momentum. In mid-2025, SOCIÉ VIETNAM was selected for Vietnam’s “2025 FDI Excellent Companies TOP10” program, recognizing foreign-invested firms that contribute to the country’s economic and social development through high-quality services and job creation.
Drawing on over 60 years of esthetic know-how, SOCIÉ WORLD is using these initiatives to sharpen its global brand: pairing European cosmeceutical science with Japanese technique at home, while exporting its omotenashi-driven, high-touch salon model abroad. As Vietnam continues to court quality FDI in services, the award reinforces SOCIÉ’s strategy of building flagship urban oases that blend Japanese precision, European products and localized hospitality.
Together, the new Chrono Revital Lift program and the FDI Excellent Companies accolade highlight how SOCIÉ WORLD is evolving from a domestic salon network into a cross-border beauty platform connecting Japan, Europe and Southeast Asia.
For more information, please visit their website at: https://www.socie-world.co.jp/en/
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