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Goiás - the vibrant heart of modern Brazil

Article - December 5, 2011
The State of Goiás is opening its doors to the world as a favored destination with incomparable investment opportunities
MARCONI PERILLO, GOVERNOR OF THE STATE OF GOIÁS
Located in the heart of the country, the State of Goiás is the most central of Brazil’s 26 states (plus Federal District). Its privileged location and interstate connectivity offer companies a geostrategic logistical advantage in Brazil, which has played a major part in its remarkable transformation from relying on a rural-based economy in the 1990s, to being recognized as one of the fastest-growing industrial centers in the country today. Also, due to the proximity of Goiás and Brasília, the state expects to receive a large inflow of tourists during the 2014 FIFA World Cup as it has a lot to offer soccer fans and visitors in terms of touristic diversity and infrastructure.

Goiás has the largest cosmetic industry and second-largest pharmaceutical industry in the country. Industry and commerce have been the sectors with the strongest growth. The state capital Goiânia and neighboring Aparecida de Goiânia have become centers of industrial food processing, Anápolis a pharmaceutical factory hub, and Catalão a target for the metal-mechanical and chemical industries.


“The Government aims to turn Goiás into the country’s new industrial hub”

Marconi Perillo, Governor of the State of Goiás

A typical snapshot of the state’s expansion can be seen in the May report from the Brazilian Institute of Geography and Statistics (IBGE), which shows that Goiás’ industrial sector experienced expansion of 9.8% year-on-year.

Much of this growth has been spearheaded by State Governor Marconi Perillo, who is currently in his third term in office – one which he expects to be his best to date. In 1995, Mr. Perillo joined the PSDB (Brazilian Social Democratic Party), becoming the vice-leader of the party in the House of Representatives, and in 1998 he was elected Governor of the State of Goiás at the age of 35 – the youngest Brazilian Governor in history at the time – and has not lost an election since.

“In recent years, Goiás has grown at a rate that is at least twice that of the national average, and it is expected to grow even more,” says Mr. Perillo. “In the 1940s, we were the second-smallest economy in Brazil, and over the years our performance improved. During my first two governments (1999-2006), we climbed to ninth place in terms of national GDP, from 11th place. In the coming years, the aim is to increase wealth and prosperity even more.”

On entering his third term of office in January 2011, Mr. Perillo has made a point of tapping private-sector talent by appointing industry leaders to key public positions, such as Alexandre Baldy as the Secretary of Industry and Commerce and Jayme Rincon as the President of Agetop, the Government agency responsible for the execution of infrastructure development.

 


The Governor’s goal is to transform the State of Goiás into a leading Brazilian state, and also a global player in terms of investment attraction by promoting the state’s competitive advantages and pushing exports of SMEs. As such, the State Government has adopted a highly proactive and ambitious approach. The investment target for 2011 was set at R$10 billion reais (US$5.46 billion) – which was already reached in the first 10 months – and at least twice this amount for 2012.”

Spread across 131,308 square miles, Goiás is geographically the country’s seventh largest state and is just shy of covering the equivalent land area of Illinois, Indiana and Kentucky combined. Goiás is also the most populous state in the region. Over the past decade its population has increased by 20% to 6 million Goianos now living there, who have been drawn by its tropical climate, good quality of life, and burgeoning position as a center for industry and commerce.

The Government has a strong commitment to socio-economic development. The renowned Bolsa Familia income-transfer program that was implemented by the Lula Government and acclaimed internationally, was first created and executed in the State of Goiás in 1999, during the initial stages of Mr. Perillo’s governorship, aiming to reduce poverty and inequality throughout the state. Targets are now set on social inclusion through job creation and professional training, rather than merely income distribution, with ambitious programs such as Bolsa Futuro financing technological and professional development in the state.

TOP TEN GOIÁS

1 .IS GLOBALLY INTEGRATED
with excellent transport links and infrastructure

2. IS A MAGNET FOR INVESTMENT
attracting foreign companies and record levels of FDI

3 .OFFERS SUPERB QUALITY OF LIFE
with a great climate and countless hills, valleys and lakes

4. HAS A SKILLED WORKFORCE
with above-average literacy and progressive training schemes

5. IS A TAX-FRIENDLY ECONOMY
boosted by the state’s Fomentar and Produzir initiatives

6. HAS MODERN INFRASTRUCTURE
offering smooth interstate connectivity by road, rail and air

7. HAS FINANCIAL STRENGTH
with the state’s GDP now ranked as Brazil’s ninth highest

8. OFFERS HIGH TRANSPARENCY
and reduced red tape, making it even easier to set up shop

9. HAS A PRIVILEGED LOCATION
in the heart of the country, offering an ideal logistics base

10. IS HIGHLY COMPETITIVE
and increasingly the Brazilian state of choice for international and multinational firms

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