Traveling light

How did the “light” tourism concept emerge and what does it mean?

There are many cities in the world with a lot to offer but Guayaquil is distinguishable because of its privileged location near the Equator, which means that the climate is uniform throughout most of the year. Anyone that lives, works or visits the city can enjoy activities in casual dress. Most clubs and restaurants do not require a tie or suit. You can do several activities either in or very close to the city such as urban tourism, nature, agro tourism and even adventure tourism such as paragliding and kayaking and Guayaquil is rich in history and has an excellent variety of food. Yet, all facets of tourism are in an environment that can be enjoyed year round with lightweight clothing. This means less luggage, less weight to carry and less excess baggage charges - which is important as baggage charges are becoming increasingly expensive.

Guayaquil is also a great shopping destination with over 24 modern shopping malls and many other markets and stores. If visitors arrive with fewer clothes, they will have extra space in their suitcase for purchases such as clothes, shoes and souvenirs from their journey.

Is the “light” concept a valid concept for international tourism, or it is more focused on domestic tourism?

According to the opinions of international tourists that we polled, they love the concept. A delegation from Tourism Vancouver came recently to Guayaquil and when we explained the concept of “light” tourism they thought it was great.  They said people who live in cold countries dream of going to destinations where they can pack only casual wear and travel light.

What is for you the importance of Guayaquil being the first tourism destination defining itself as “light” in the world?

What we are doing is creating a new market segment. There are segments such “sun and beach”, “winter sports” and “adventure tourism”. “Light” tourism defines those cities you can comfortably visit, without worrying about what to wear. For corporate travelers this is particularly useful as even at business conventions and conferences in Guayaquil the dress code is informal.

All the countries in the tropics enjoy pretty much the same climate, so how is Guayaquil different?

Guayaquil may not be the only city in the world with a similar climate but it is the first destination worldwide that has positioned and defined itself as “light”.

Within the concept of “light” how does the synergy with the Galápagos Islands integrate?

We want tourists to think of Guayaquil as the first major gateway city to the Galapagos Islands and to the South Pacific. As Galapagos is also a “light” destination, visitors can pack light and be comfortable both in the city as well as during their adventures.