Inside SOCIÉ WORLD’s Global Esthetic Vision

By Daniel de Bomford, Cian O’Neill and Arthur Menkes

With skin being the largest organ in the human body, it deserves the utmost care. For our other organs, such as our eyes, we consult specialists to ensure their health and well-being. It should be no different for skin; finding the right experts to advise and treat our skin is of the utmost importance. Japan’s SOCIÉ WORLD is an expert in the craft and is looking to take that expertise abroad, providing unbeatable care and hospitality through its Esthetic Salons SOCIÉ.

The company’s salons offer highly personalized service, providing specific cosmetics tailored to each customer’s needs. SOCIÉ WORLD isn’t simply a cosmetic company; they offer a range of services. The company offers facial treatments, body treatments, slimming treatments, body wraps and sport and fitness treatments, backed by research from its position in the laboratory owning TBC group and tailored to the needs of each customer, regardless of gender. “Our key focus (or importance) is on delivering omotenashi, the Japanese philosophy of hospitality, and providing exceptional esthetic treatments to satisfy customers worldwide,” Nagami explains.

SOCIÉ Taiwan

Starting from home in Japan, President Shinsuke Nagami says that they are focusing on increasing patronage from foreigners living in Japan to combat the shrinking population. “We are strengthening our language support, particularly in English and Chinese, to ensure accessibility and a high level of service,” he states.

The company’s focus on personalized service has created challenges in the wake of the COVID-19 e-commerce boom. However, SOCIÉ WORLD has turned that challenge into an opportunity to break into international markets. The key hurdle has been providing customers purchasing products online the ability to make informed decisions, as if they were in a salon. Nagami envisions a system where staff can provide online personal counseling, making an apt comparison to telehealth medical services. He explains, “By integrating professional consultations into our e-commerce model, we can ensure customers receive expert guidance, enhancing both our esthetic course and the effectiveness of our products.” As its business in China is currently limited to e-commerce, it can leverage the high number of Chinese-speaking staff it employs through its expansion into Taiwan. Nagami says the company plans to leverage this expertise to expand into other Southeast Asian markets with large Chinese-speaking populations, allowing it to maintain a high level of service as it scales efficiently.

SOCIÉ WORLD is fast becoming the global esthetic care leader by blending tradition, technology, and hospitality. With its personalized approach, the company is poised to be the preeminent global J-beauty provider.

To hear more from President Shinsuke Nagami of Socie World, check out this interview with him.