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SYNERGY: The airline giant keeps on growing

Article - April 8, 2014
Germán Efromovich, owner of Avianca and Synergy, embodies the spirit of entrepreneurship
COLOMBIA
This year, Synergy Group celebrates the 10th anniversary of its purchase of Avianca, Colombia’s flagship airline and the oldest, continuously operating airline in the Western Hemisphere. Synergy is one of Latin America’s most important conglomerates, also operating numerous other cargo and passenger airlines based in Brazil, Colombia and Ecuador, as well as an aerospace solutions company, a shipping agency, hydroelectric power plants, telecoms infrastructure construction, and hospitality, among others. 
 
Synergy’s founder and owner, Germán Efromovich, has built the group up over the years and is passionate about improving processes and customer service. He travels in tourist class to ensure that everything is working well “in the field” and has invested heavily in renewing Avianca’s entire fleet so as to make it more environmentally friendly. He proudly says of the airline: “We have been recognized as the best company in the region.”  

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