FELLOWS differentiates itself in a competitive market by understanding creators' talents and business needs.
By Daniel de Bomford
Modern perceptions of work culture have evolved throughout the last century, and Japan is no exception. Attitudes towards lifetime employment and how one works have shifted, and FELLOWS Inc. is leading the way in creative sectors. President and CEO Kentaro Nogi says FELLOWS’ advantage lies with its unique “Dual Agent” system, where agents work with both the creators and the companies. The agent guides the creator to projects that enhance their career while handling negotiations for key terms—such as compensation—and ensures the creator’s talents are optimal for the company. “In essence, the Dual Agent system serves as both a learning opportunity and a method for career advancement, helping creators elevate their skills and income over time,” Mr. Nogi says.
Regular meetings support creators’ conditions
FELLOWS have seen incredible growth, with sales expected to surpass 10 billion yen in the 2024 fiscal year. Mr. Nogi says a key reason for that is the satisfaction of creators. He explains, “We excel at matching them with projects that best suit their skills and aspirations, which in turn leads to higher satisfaction and better results.” Its success isn’t just domestic; as part of its international strategy, FELLOWS identified Singapore and Hawaii as key locations with strong business potential for Japanese and local creators. “Our goal is to establish strong foundations for communication and collaboration around the world, creating opportunities for transactions involving creative human resources,” he explains. While open to finding partners around the world, Mr. Nogi says that FELLOWS is particularly interested in finding creators who want to work in overseas locations.
Mr. Nogi explains that FELLOWS’ fundamental goal is to serve as a bridge between creative talent and companies. “By fostering these connections, we aim to create works that captivate audiences and bring joy to people around the world.”
To hear more from President & CEO Kentaro Nogi of FELLOWS INC, check out this interview with him/her
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