Crafting Wool’s Future in Global Markets

By Antoine Azoulay and Sean McBride

As the world evolves, the wool industry finds itself adapting to new possibilities and challenges, with Nishikawa Keori at its forefront. Founded in 1929, the company remains deeply committed to innovation, developing over 100 new materials each season, with fresh combinations leading to significant growth potential.

“Japan’s fashion industry has gone through several paradigm shifts, from adopting American styles to European influences, and today, we are witnessing growing global interest in Japanese textiles," says company President Ryuzo Nishikawa.

However, the shift is more than just aesthetic; it’s grounded in Japan's commitment to quality as well as a change in demographics.

New Bishu factory

“In recent years, the reputation of Japanese textiles has expanded beyond Europe and the U.S. to the Middle East, where exports are booming," Mr. Nishikawa explains. "But we have used many suppliers whose facilities and equipment are getting old, hence we introduced new pieces of machinery to help the transition.”

These additions are seen as crucial to Nishikawa Keori’s operations, aiming to secure the future of wool production in Japan’s Bishu area amidst the challenges. An extension to the company’s Inazawa factory, the new equipment comprises six state-of-the-art Rapier Looms, which include automated yarn attachment. What’s more, the installation of full air conditioning has enhanced worker comfort.

While preserving the region’s textile heritage and encouraging collaboration, the president hopes the factory upgrade will serve as a model for sustainable growth, attracting younger workers and reinvigorating Bishu as a global leader in wool production.

“As equality and freedom spread, population growth in China, India and the Middle East will increase demand," predicts Mr. Nishikawa. "We believe in promoting wool’s many benefits, and collaboration with other global companies is crucial.”