For 95 years, Japanese watchband manufacturer BAMBI has pursued high-precision craftsmanship built on skilled artisanship and “Made in Japan” quality. As it approaches its centennial, the company is passing down its traditions while pushing into global markets.
Japan is home to many long-established companies that have weathered economic upheavals. Remarkably, nearly half of the world’s companies with over 200 years of history are in Japan. Among them is BAMBI, a watchband and jewelry manufacturer now in its 95th year and on track to celebrate its 100th anniversary in 2030.
President Hideo Tatebayashi emphasizes that customer satisfaction is paramount and that world-class quality demands true craftsmanship.
“Only with years of experience can we create products with such attention to detail. We make no compromises, even in parts that aren’t visible—that’s the spirit of our manufacturing,” he explains.
BAMBI’s products are carefully crafted by highly skilled artisans, and their superior quality is a defining characteristic.
“We don’t pursue mass production; instead, we value durability so our products can be used for years. The designs are simple yet refined, and we choose high-quality materials that age beautifully over time,” says Tatebayashi.
In advancing sustainable manufacturing, BAMBI combines eco-conscious materials with advanced technologies to create distinctive products.
“We see reducing CO₂ emissions and waste as critical challenges, and we strive to balance environmental responsibility with technological innovation,” says Tatebayashi.
The company works closely with suppliers, retailers, and customers, paying meticulous attention to material selection and continuously improving product qualities such as water resistance and color fastness.
In Japan, BAMBI enjoys solid recognition and is supported by many who value quality. However, its presence overseas remains relatively limited. To change this, the company is now expanding into markets in the United States, Europe, and Asia. With an understanding that design preferences and usage vary by region, BAMBI aims to become a brand selected by international customers as well.
To bring Japan’s proud craftsmanship to the world, BAMBI is promoting its original brands: CRAFTECA and GREDEER.
Each brand embodies a commitment to uncompromising craftsmanship, from material selection to design and finishing. The company hopes more people will come to appreciate this value.
“Our goal is to bring small joys and a sense of richness to everyday life through high-quality products made with care,” says Tatebayashi.
Originating from Japan, BAMBI is now stepping onto the global stage.
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