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An investment magnet doing business with 157 countries

Article - December 5, 2011
During the first semester of 2011, Goiás exported US$2.8 billion and imported US$2.5 billion, involving over 600 different products
BOTH THE SIZE AND LOCATION OF GOIÁS MAKE IT A HIGHLY APPEALING LOCATION FOR INTERNATIONAL PLAYERS
In November 2011, Alexendre Baldy, Secretary of Industry and Commerce announced that the State of Goiás had established a record-breaking investment level for the state, attracting R$10 billion (US$5.6 billion) in just 10 months.

This historic record was achieved through the establishment of over 1,000 companies, including acquisitions, and protocols of intent that have already begun activities in the state.

There are 42 companies surpassing R$4.5 million in terms of investments; the rest comprise SMEs in various areas (industrial, rural and commercial sectors). Most of these companies are Brazilian, though the foreign presence involves Dutch, Japanese, Korean and American investment, among others.

Goiás’ success is due to the Government’s initiatives to promote the region’s potential and richness, reflected in 8% yearly growth, based on 2008 figures issued by the Institute of Geography and Statistics (IBGE).

“Goiás presents great competitive advantages within the Brazilian market, which position it as a priority market for companies that plan to produce within the country. We have a strategic location, diversified transport infrastructure, tax incentive policies, an excellent business climate, and availability of credit,” says Mr. Baldy.

It is not surprising that many companies interested in investing are now looking to Goiás to establish their businesses. The state offers an attractive alternative to major cities such as São Paulo, where mobilization costs are high, aeronautic operations stressful, complications with trade unions common, and labor costs 150% greater.

Mr. Baldy is especially committed to supporting the success of entrepreneurs and small businesses through programs such as “Cresce e Aparece” (Grow and Appear) and cooperation with “Banco do Povo” (Bank of the People), which lends small entrepreneurs sums ranging from R$100 to R$4,000.

According to Mr. Baldy, this record-breaking investment will generate approximately 100,000 direct and indirect jobs upon maturity.

In terms of location, the main municipalities receiving these investments are Anápolis and Catalão (both responsible for 8.2%), while 13.2% will be directed towards the metropolitan area of Goiânia.

The south and southeast are responsible for a high amount of the investment in terms of food and renewable energies, and the northern area is targeted mainly for mining and energy.Goiás’ exports have reached US$5 billion and, to-date, the state has commercial relations with 157 countries, maintaining an overall positive trade balance.

For every R$1 billion exported, 50,000 direct and indirect jobs are generated. Key exports include soy, meat, minerals, sugar, gold, automobiles, cotton, organic chemical products, coffee, fertilizers, pharmaceutical products, and plastics.

However, the State of Goiás has no plans to rest on its laurels.

As Mr. Baldy concludes: “Our next challenges have already been set. We have no intention of ending our strategies to attract new business. Goiás is on the world stage and we aim to continue improving our commercial relationship with the U.S., Europe and Asia.”

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