Address:
3-10-7 Nishishinbashi, Minato-ku, Tokyo 105-0003, Japan
Company Contact Email:
info@pelicansoap.co.jp
Website:
https://www.pelicansoap.co.jp/
Employees:
100
Capital:
40 million yen
Main Clients:
Distributors, drugstores, mass retailers, variety-goods retailers, luxury hotels.
Introduction of your company & business:
Since its establishment in 1947, Pelican Soap Co., Ltd. has built a solid position in Japan's soap and body care manufacturing sector. Headquartered in Minato-ku, Tokyo, we manufacture and sell a wide range of products, including solid soaps, body soaps, hair care, and skincare products. Our core strengths lie in our ability to develop unique products that capture market trends and our flexible manufacturing system that meets diverse customer needs. Our original brand products—such as the Deitanseki series, which harnesses the power of charcoal and clay, the back acne soap ForBack and the buttocks care soap Koi Suru Oshiri —focus on specific skin concerns and body parts. These products have gained strong support from consumers both in Japan and abroad for their originality and high functionality. We also have a leading track record in the OEM/ODM business. We offer a one-stop service ranging from concept planning and formula development to design and manufacturing. We handle numerous projects requiring high quality standards, including products for major brands and guest room amenities for luxury hotels. In recent years, we have actively contributed to the SDGs by adopting environmentally friendly materials and promoting sustainable manufacturing (such as joining the RSPO), thereby enhancing our presence in the global market.
Mission/Vision:
To deliver "small moments of daily happiness" through the bath time experience.
Key Products or Services:
Factory Equipment:
Solid soap manufacturing lines, Liquid emulsion manufacturing equipment.
Technology / R&D activities:
We specialize in developing products tailored to specific skin concerns—such as acne prevention, exfoliation, and moisturizing—by utilizing natural ingredients like mud, charcoal, and plant extracts. Our core strengths are our "developmental capability," which prioritizes design that provides the joy of use (rich foam and scent), and our "manufacturing know-how" at our ISO 22716-certified factory, which enables the mass production of special formulas. Furthermore, we are driving technological development to minimize environmental impact, including expanding the use of RSPO™️ certified palm oil (Mass Balance), adopting highly biodegradable ingredients, and developing packaging with reduced plastic usage.
International Operations:
We are expanding our proprietary brand products primarily across Asia through local distributors and cross-border e-commerce. Our lineup is trusted as a unique offering even among high-quality Japanese skincare products, and we plan to further expand our sales channels globally.
Business Achievements:
[Pioneering a Niche Market: The Success of "Hip Care Soap"] One of our greatest success stories is the development of the "Hip Care Soap" (KoiSuru Oshiri). At the time of development, there was no existing market for soaps specifically designed for buttocks care. The project started from an insight of female developer, who recognized that many people struggle with rough skin on their buttocks due to prelonged desk work and friction from underwear. By combining a cute heart-shape design, a peach fragrance, and a clear functional benefit (exfoliation via scrub), the product gained viral popularity particularly on social media. It became a mega-hit with cumulative sales exceeding 10 million units*, successfully establishing "Parts Care" (body part-specific care) as a new category in the Japanese body care market.
*Cumulative sales of the Koi Suru Oshiri series from March 2016 to November 2024 (Company data).
Awards:
Pelican Additive-Free Soap (Mutenka Sekken)
2024 Japan Packaging Competition: Ministry of Economy, Trade and Industry Manufacturing Industries Bureau Director-General’s Awards
Japan Packaging Contest 2024: Toiletry Packaging Award P's roots Series
2024 Saitama New Product Award: Grand Prix, Gold Award
Company Goals & Objectives:
To deliver products filled with ideas and love, not only to Japan but to the world.
