Sunday, Oct 22, 2017
Tourism & Culture | Africa | Morocco

Executive Summary

Sofitel Luxury Executive Summary


2 years ago

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Vision/Mission

Sofitel and its Ambassadors (employees) link the world with French elegance across a collection of unique addresses offering their guests and partners a “cousu main” service enriched with emotion, performance and a passion for excellence.

Business Description

Sofitel has a unique positioning as the only worldwide French luxury hotel group.

Sofitel luxury hotels are Ambassadors for elegance and French culture offering a genuine experience of the French art de vivre throughout the world.

Sofitel offers luxury hotels with a difference, non-standardized, that combine French origin— a unique combination of elegance, savoir-faire and the art of hospitality— with the best of local culture in each country.

Sofitel luxury hotels are adapted to today’s more demanding and more versatile consumers who expect and appreciate beauty, excellence and impeccable service.

3 strategic pillars
inspired by French “Art de vivre”

- A focus on Design & Innovation:

- Inspired by the Magnifique tradition of French architecture and decor, Sofitel celebrates design & innovation throughout its collection of addresses

- Sofitel works with local artisans and famous designers like Kenzo Takada and Monsieur Christian Lacroix to create stylish uniforms, exclusive designs and signature interiors.

The celebration of Gastronomy & Wines:

From Paris to Bangkok, from New York to Essaouira, Sofitel celebrates “haute gourmandise” and draws on its French origins to develop a unique approach to F&B

All kinds of French bread, a large range of cheeses, fine wines, “viennoiseries” and “patisseries” are sublimated via classic rituals to initiate guests into the secret of delectable French gourmet food.

The passion for Culture & Events:

Sofitel makes it a point of honor to celebrate its French heritage via numerous cultural events, linked to literature, fashion and art. These include celebrating international festivals such as the Fête de la Musique in the hotels and organizing travelling photo exhibitions.

Background

Sofitel is the only French luxury hotel brand with a presence on five continents with 120 addresses, in almost 40 countries (more than 30,000 rooms). Sofitel offers contemporary hotels and resorts adapted to today’s more demanding and more versatile consumers who expect and appreciate beauty, quality and excellence. Whether situated in the heart of a major city like Paris, London, New York, Shanghai or Beijing, or nestled away in a country landscape in Morocco, Egypt, French Polynesia or Thailand, each Sofitel property offers a genuine experience of the French “art de vivre”. In 2014, Sofitel celebrated 50 years of sharing French elegance around the world.

Products/Services

MyBed: sleep is an essential not a luxury

For a perfect night’s sleep at Sofitel, MyBed™, the huge and supremely comfortable bed, is available in all the hotels in the network, with a featherduvet and top mattress for the ultimate rest experience. MyBed is so much more than a bed: it‘s a brand new experience, a promise of unrivalled rest and relaxation, softness and comfort.

So Spa: The ultimate French Spa experience for total wellbeing of body and mind

28 So SPAS rejuvenating world traditions with therapies and treatments using the latest in French cosmetology with ‘So Exhilarating’ and ‘So Rejuvenating’, So SPA’s own range of therapy products. 12 new projects currently in progress

Thalassa sea & spa: world leader in Thalassotherapy

Thalassa sea & spa is the Accor Group’s wellbeing brand and world leader in thalassotherapy, with a total of 14 destinations of which 5 premium Sofitel sites.

Location

Sofitel is the only French luxury hotel brand with a presence on five continents with 120 addresses, in almost 40 countries (more than 30,000 rooms).

In morocco Sofitel Luxury Hotels boast the most beautiful collection of luxury hotels in Morocco with six existing locations and one opening soon.



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