Monday, Jun 24, 2019
Finance | North America & Caribbean | Mexico

New middle class will spur growth


7 years ago

Pedro Borda, Country Head of Principal Financial Group, Mexico
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The Principal Financial Group is a recognized world leader in savings, pensions and investment programs. With an inimitable track record, it has assets of US$319 billion and is poised to make further significant inroads among Mexico's new middle class, as well as among small and medium-sized businesses seeking first-class guidance

In 1879, in Iowa (USA), the visionary banker Edward A. Temple created the Bankers Life Association, a company dedicated to the sale of life insurances. In 1940, it became the first U.S. institution to develop group insurance and pension schemes. By 1990, the pioneering outfit had become an international force and in 1993, when it arrived in Mexico, it already had more than a century’s shareholder satisfaction and proven experience behind it.

Today known as the Principal Financial Group (PFG), the company is one of the leaders in the retirement and long-term savings industry in Mexico, serving more than 4 million customers. It is a global financial enterprise offering businesses, individuals and institutional clients a diverse range of retirement and insurance solutions, wellness programs, and numerous investment and banking products.

“We continuously strive to attain excellent performance levels that benefit our shareholders, year after year, via well thought out strategies with adequate risk levels for each client. Our track record speaks for itself – both in Mexico and around the world.”


Pedro Borda,
Country Head of
Principal Financial Group, Mexico

A member of Fortune 500, and an undisputed world leader in pension plans, it has US$319 billion in assets under administration and takes diligent care of 18.9 million clients worldwide.

Its corporate social responsibility (CSR) programs have been internationally hailed, and in 2006 the company received a platinum classification from the National Business Group on Health as Best Employer.

In 2008, PFG was classified as 58th of the world’s 500 Finest Financial Administrators (P&I/Watson Wyatt), and in 2009 it was ranked in 17th place in the world’s 100 Best Companies to Work For by Fortune Magazine.

In the same year, PFG was deemed by the Ethisphere Institute to be one of the world’s most ethical companies for the third consecutive year.

“We are a true global leader with unparalleled experience in helping institutions, companies and individual clients achieve long-term financial security,” says Pedro Borda, Country Head of Principal’s Mexican Division.

He explains: “We have amassed a wealth of experience and know-how. We continuously strive to attain excellent performance levels that benefit our shareholders, year after year, via well thought out strategies with adequate risk levels for each client. Our track record speaks for itself – both in Mexico and around the world.”

He continues: “The strength and success of our group is predicated on serving the long-term voluntary investment needs of our clients, big and small. Our philosophy is to minimize risk, to secure safe financial returns and to see our clients flourish.”

With respect to CSR, Mr. Borda says: “We try to inform and educate as we go.” On identifying future markets, he adds: “We believe that there still exist many wonderful opportunities in Mexico, in particular among the burgeoning middle classes.’’

PFG’s core philosophy focuses on savings and long-term investments, and the company is particularly attractive to small and medium-sized companies. “We know how to create balance, how to safeguard success,” says Mr. Borda, who is also justifiably proud of his workforce.

He says, “All our personnel are highly trained, and each of them has a very high degree of specialization. They understand innately that all our successes are focused on the long term.”

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