Specialized in household electrical goods or ‘white goods’, such as refrigerators, cooking equipment, washing machines, ENIEM has two subsidiaries: EIMS, producing sanitary metallic products, such as bathtubs and shower heads, and FILAMP, an enterprise making lamps. ENIEM is in good shape economically, generating approximately 5 billion dinars ($63.8 million) turnover per year.
ENIEM benefits from a great reputation for quality products that are considered robust and long lasting. The brand has a leading position in the white goods market and is particularly well known for its refrigerators. Such assets could almost become a restraint on an international scale, considering that high-quality products in this highly competitive market are expensive to produce and harder to sell with a profitable return on investment.
Nevertheless, as the Algerian market evolves, there is a need for new products, new designs and new product ranges. So ENIEM, in order not to miss out on growth opportunities, needs to build strong partnerships ties.
According to Ahmed Fettouhi, President of INDELEC, the group will also aim to ensure that all of its production facilities operate at full capacity, and will seek to take advantage of any subcontracting opportunities that arise, as subcontracting is considered a very important part of ENIEM’s growth strategy which enables the company, and ultimately the whole country, to reduce its import bill and to rebuild the Algerian industrial base.
INDELEC as a group has already made significant savings of 120 million dinars through sub-contracting initiatives by companies in its portfolio, such as ENIEM, ENIE (the reference in TV) or SONARIC. The goal is to develop an industry, as already exists in Turkey, producing quality goods at low cost.
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