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SEC: Elevating to new heights

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Interview - March 30, 2020

SEC is a leading manufacturer of elevators, escalators and related components. With 50 years of experience on the Japanese domestic market, where it has built a solid reputation for high quality and innovation, SEC now has set its sights on pursuing global growth. The Worldfolio speaks to president, Takao Suzuki, about SEC’s international strategy, as well as some of its latest innovations, such as its thermal energy system utilizing an incinerator that can burn plastic waste.

 

TAKAO SUZUKI, REPRESENTATIVE DIRECTOROF SEC ELEVATORS
TAKAO SUZUKI | REPRESENTATIVE DIRECTOR OF SEC ELEVATORS

Since the development of Japanese companies in the post-war era, the Japanese manufacturing industry has made great strides.However, in recent years, its competitiveness has been declining. What are Japan's advantages in the future?

After the war, Japan's superior humanity enabled it to become competitive in various fields, including the entire Japanese manufacturing industry and the service industry, through technological development and a desire to improve its services. Japan's industrial strength was advanced compared to other countries.

However, Japan's labor costs soared, and price competitiveness declined, putting the country in the doldrums for about 20 years.

In order to prosper in the future, the Japanese industry has been transforming into one formed by intelligence and endurance.The best direction for the future development of Japan is the development of secondary and tertiary industries. Still, if we hope for a new development after 20 years of stagnation, we need to transform into an industry with an emphasis on the fourth industry.Therefore, we at SEC Elevator Co., Ltd. pursues the soundness of a company that thoroughly considers the customer first, with a high degree of security and quick customer follow-up.

 

Can you give us an example of an innovative application developed by SEC?

First, there is the manufacturing and maintenance of elevators. The second is the manufacturing and sales of digital signage, a new business, and thirdly, there is the thermal energy system utilizing an incinerator.

The manufacture of elevators is based onthe development of innovative technologies for ride comfort and speed, with no confinement failures between floors.We also handle a wide variety of designs.

As for digital signage,we have replaced traditional paper signage with our digital signage to illuminate the city, buildings, and apartments. It is a project to brighten up the near future through announcements to the public, corporate information, and commercials.

The innovative incinerator (using boilers)provides the triple advantage of burning all kinds of combustible waste, increasing the value of that waste, and using it as fuel, such as steam and hot water.

We have succeeded in reducing running costs by eliminating the need for gas, kerosene, and gasoline, which is the privilege of using this waste as fuel.We are developing the system to handle between one and five tons of waste per ten hours,and we have already completed up to three tons in ten hours. We are planning to accomplish the five-ton goal by the end of the year.

We believe that this incinerator (boiler) is a product that will contribute to the world by processing vinyl, plastic bottles, and plastic sheets worldwide,or by processing food waste, wood, and any combustible waste. Its small size also makes it possible to move.We have obtained patents from the EU, Japan, USA, China, Southeast Asia, and other countries. No carbon dioxide, toxic gases, etc., are technically emitted.

 

Do you plan to expand your company overseas?

The three businesses have been receiving requests to provide services in various countries.We are currently doing business in several countries with companies that are interested in our services and asked us for help.

 

How do you plan to penetrate the international market?

When we receive an offer from a country that is interested in our business, we only proceed after we reach 100% credibility and a full understanding of it.

 

Tell us about the "digital signage" that you have introduced to the market as a new product line.

We can install clear images ranging from 1 to 50 meters in height and width. As for the brightness, the product is visible to customers at any time of the day.

Currently, we are actively working with major Japanese companies, including those in the real estate industry.

 

Are you looking for more international partners?

We would like to partner with companies under the condition that they can contribute to the international community.

 

What do you want your brand to be famous for?

We would like to respond to customers' needs with a quick response based on user safety, quality after-sales service, and the pursuit of innovative technology.

My dream is not only to make SEC a world-famous brand but also to continue to develop quality and safety in pursuit of becoming a company that is appreciated by people around the world.

I have engraved in my heart the words that I wrote 43 years ago as my company motto, describing the path I take as an entrepreneur.My wish is that they will be polished every day and that every employee will continue to feel this way by contributing to society.

The company motto is as follows.

Company motto

  1. Never forget a single moment of gratitude.
  2. Truly recognize a single word.
  3. Take action after a single greeting.
  4. Value the weight of a single coin.
  5. Never waste a single handful of food.
  6. Cultivate the spirit to climb a flight of stairs, one step at a time.
  7. Fully exercise your ability before moving forward.
  8. Feel comfort in acknowledging a peace of mind.
  9. Turn a single difficulty into an opportunity for improvement.
  10. Know that one deed will earn everyone's respect.
  11. The answer is in your heart, actions, and promptness.

Takao Suzuki

 

 

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