http://www.yamaha.com/
Vision/Mission
Corporate Slogan:
Sharing Passion & Performance
Corporate Philosophy:
With our unique expertise and sensibilities, gained from our devotion to sound and music, we are committed to creating excitement and cultural inspiration together with people around the world.
Yamaha’s management vision, which describes the desired future image of the company in the medium-to-long term, is “becoming an indispensable, brilliantly individual company”.
Business Description
Yamaha Corporation engages in musical instruments, Yamaha Music Schools, audio equipment, music software, semiconductors, golf products, factory automation (FA) equipment, automobile interior wood components, and resort businesses. Yamaha has organized these various businesses into three business segments—musical instruments, audio equipment, and industrial machinery/components and others—and is developing products and services to further enrich peoples’ lives and establish a comfortable society by utilizing Yamaha’s core competencies of technology that crosses over sound and people.
Early on in its history, Yamaha set its sights beyond Japan and took steps to expand its business activities globally. In 1958, Yamaha established its first overseas subsidiary in Mexico, and since then the company has steadily advanced the establishment of overseas sales and production bases. Further, by consolidating production bases in Japan, China, Indonesia, and Malaysia, Yamaha has built a system that is capable of efficiently manufacturing and supplying products globally. Today, Yamaha has production and sales bases in 32 countries and regions around the world, and it is making efforts to establish a sales network that spans more than 100 countries.
Background
The origins of Yamaha date back to 1887, when company founder Torakusu Yamaha repaired an imported reed organ at an elementary school. Shortly thereafter, he successfully completed the first reed organ to be built in Japan. Since then, Yamaha has expanded its product domains to include pianos, wind instruments, string and percussion instruments, and digital musical instruments. By doing so, Yamaha established a solid foundation and presence as what can be said to be the world’s one and only comprehensive musical instruments manufacturer.
Throughout its history, which spans more than 125 years, Yamaha has continued to receive high praise from the customers of each generation. By drawing on the accumulated technologies, know-how, and sensitivities it has long-cultivated, Yamaha aims to constantly create new value. To this end, the company has taken on challenges to meet a wide range of customer needs, relating to music, education, and culture, and has continued to share passion and performance. In 1954, Yamaha commenced organ classes, which were the predecessor to the Yamaha Music School. Yamaha will continue to steadily take initiatives under its various strategies for growth to manufacture and sell products as well as provide services related to music, education, and culture.
Products/Services
·Musical instruments (pianos, digital musical instruments, wind instruments, string instruments, percussion instruments, educational musical instruments, music schools, English-language schools, music entertainment software, and piano tuning).
·Audio equipment (AV products, PA equipment, network devices and communication, soundproof rooms).
·Others (semiconductors, automobile interior wood components, FA equipment, resort facilities, golf products, and others).
Markets
In the fiscal year ended March 2016, approximately 67% of consolidated net sales were generated outside Japan. (North America: 20%, Europe: 19%, Asia, Oceania, and other areas: 28%).
Location
Headquarters: 10-1, Nakazawa-cho, Naka-ku,Hamamatsu-shi, Shizuoka 430-8650, Japan
Competitive Advantages
Yamaha positions R&D as one of the most important facets of its operations, and the fruits of its R&D efforts have provided the background for establishing the company’s solid foundation. Over the years, to advance the evolution of traditional instruments, such as acoustic instruments, Yamaha endeavored to refine its technologies from various perspectives, from raw materials and manufacturing methods to structural design. In addition, Yamaha worked to develop high-quality products that meld acoustic and digital technologies. By taking full advantage of its unique technologies centered on sound and music, Yamaha has pursued initiatives to provide new value to musical instruments and responds to a wide range of social needs.
Financial Projection
(Consolidated base)
-Projection for the fiscal year ending March 2017
Net sales: 420 billion yen
Operating income: 42 billion yen
-Projection for the final year of the three-year medium-term management plan ending March 2019
Net sales: 465 billion yen
Operating income: 55 billion yen
ROE: 10% level
EPS (yen): 200 yen level
Company Goals & Objectives
Yamaha Corporation has prepared and begun to implement its new medium-term management plan “NEXT STAGE 12,” which will cover the three-year period that began in April 2016. Yamaha’s management vision, which describes the desired future image of the company, is “becoming an indispensable, brilliantly individual company” in the medium-to-long term.
Yamaha has positioned the coming three years under the new medium-term plan as a time to “increase brand power and show stronger profitability as a result.”
Principal initiatives under the medium-term plan will be:
(1) Further raise profitability of the musical instruments business,
(2) Expand the audio equipment business, and
(3) Establish a platform for the industrial machinery and components business as the third key domain.
Even in the current business environment, where the trend toward yen appreciation is creating uncertainties in the economy, Yamaha will aim for steady increases in profitability and set an operating income ratio target of 12% in the final year of the plan as a management objective.
Management
Board of Directors (as of June 23, 2015)
President and Representative Director: Takuya Nakata
Director: Masato Oike
Director: Satoshi Yamahata
Outside Director: Hiroyuki Yanagi (President, Chief Executive Officer and Representative Director of Yamaha Motor Co., Ltd.)
Outside Director: Yoshikatsu Ota (Special Advisor of Konica Minolta, Inc.)
Outside Director: Shigeru Nosaka (Director, Executive Deputy President & CFO of Oracle Corporation Japan)
Employees
As of March 31, 2016
20,348 (excludes average number of temporary employees: 7,990)
Highlights
1887: Torakusu Yamaha builds his first reed organ
1897: Nippon Gakki Co., Ltd. (current Yamaha Corporation) is established with capital of 100,000 yen (October 12)
1900: Begins production of upright pianos
1949: Lists its shares on the Tokyo Stock Exchange
1954: Establishes Yamaha Music School and holds pilot classes
Produces its first HiFi player (audio product)
1955: Establishes Yamaha Motor Co., Ltd. (Splits off the motorcycle division)
1958: Begins production of sports equipment
Establishes first overseas subsidiary in Mexico
1959: Begins production of electronic organ
1960: Establishes Yamaha International Corporation (current Yamaha Corporation of America)
1962: Begins recreation business
1964: Begins production of lifestyle-related products
1965: Begins production of wind instruments
1966: Yamaha Music Foundation is established
Expands into Europe with the founding of Yamaha Europa GmbH, in former West Germany
1968: Issues shares at market price for the first time in Japan
1971: Begins production of semiconductors
1987: Changes company name to Yamaha Corporation to mark the 100th year in business
2002: Establishes Yamaha Music & Electronics (China) Co., Ltd.
Establishes Yamaha Music Holding Europe GmbH (current Yamaha Music Europe GmbH)
2005: Acquires Steinberg Media Technologies GmbH
2007: Establishes music entertainment business holding company
2008: Acquires L. Bösendorfer Klavierfabrik GmbH
Acquires NEXO S.A.
2010: Renews Yamaha Ginza Building, a complex including shopping area, concert hall, music studio etc.
Transfers shares of the lifestyle-related products subsidiary
Completes integration of Japanese piano factories to Kakegawa
2012: Completes integration of Japanese wind instrument factories to Toyooka
125 years in business
2013: Establishes Yamaha Music Japan Co., Ltd.
2014: Establishes three domestic musical instrument and audio equipment production subsidiaries after the split-off and merger
Acquires Line 6, Inc. and Revolabs, Inc.
Other Notes
