“Increase tourism in Tohoku through regional cooperation”
Our aim is to attract more tourists from home and abroad in cooperation with various companies and administrative agencies in the Tohoku region.
We welcome companies and administrators who share our ambitions, and are working to revitalize Tohoku through tourism.
In 2007, the Tohoku Tourism Promotion Organization was established to promote tourism (from home and abroad), raise awareness of Tohoku, and encourage cooperation between administrative and private sectors.
The constituent organizations are the six Tohoku prefectural governments, the Niigata prefectural government, various regional economic organizations, and other related companies.
The aim of the non-profit Tohoku Tourism Promotion Organization is to educate tourists and those unfamiliar with Tohoku about its attractive sightseeing spots and how to access them.
Tohoku is a region filled with unique natural beauty which changes season to season, giving visitors reasons to visit multiple times in order to enjoy the full breadth of Tohoku’s vast variety.
Chairman: Satoshi Seino (Chairman of JR East)
Vice Chairman: Yoshihiro Mukoda (Vice Chairman of the Tohoku Economic Federation)
Vice Chairman: Hiroshi Kamata (Chairman of the combined Chamber of Commerce and Industry for Tohoku’s six prefectures)
Vice Chairman: Yoshihiro Mori (President of JTB Tohoku,Inc.)
Members: 163 groups of companies (six Tohoku prefectures, Niigata prefecture, Sendai City and other related organizations (July 2017))
Promotion organization office: 25 people (July 2017)
In 2007, the Tohoku Tourism Promotion Organization was formed as an unincorporated organization. For its tenth anniversary, the organization was incorporated on April 1, 2017 to expand and strengthen efforts.
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