Vision/Mission
Through Pigeon’s mission statement, Pigeon pledges to bring joy, happiness and inspiration to babies and families around the world by providing them with products and services that embody love. Through its vision, Pigeon aims to be the baby product manufacturer most trusted by the world's babies and families, i.e. Global Number One. To achieve this ambitious goal, the company is aggressively pursuing R&D, overseas business development and M&As. Furthermore, its action principles consist of "agility," "keeping sight of consumers," "global collaboration among competent individuals," "leadership and logical working style," and "willingness to change."
Business Description
Established in 1957, Pigeon Corporation has been committed to delivering “Love”—the corporate philosophy through products and services for anyone who needs support during the periods of pregnancy, childbirth and child rearing, as well as nursing care.
The Central Research Center in the Ibaraki Prefecture is engaged in product development based on thorough basic research and behavioral observation as well as studies on growing process of babies and aging process of the elderly. As shown by the facts that the originally developed child-care products are now sold in around 80 countries and the overseas sales ratio exceeds 50 percent, Pigeon is keen to expand their business with an aim to be the “Global Number One” baby product manufacturer most trusted by babies and their families around the world.
As demonstrated by winning the Grand Prix of the “Corporate Value Improvement Award” in January 2016 from all the 3,500 companies listed on the Tokyo Stock Exchange, they are also making effort to enhance the corporate value.
Background
Pigeon was established 60 years ago, in 1957, in line with the founder's belief that "baby products brighten a country's future." The company has always been centered on baby care products. Pigeon has been consistently and earnestly addressing the needs of mothers and infants since its establishment, always providing high-quality products based on research.
Pigeon's corporate strategy – to develop a broad product line centered on nursing bottles, while simultaneously raising product awareness and gaining the trust of mothers who have just given birth during their hospital stay – is the same in Japan and abroad. Pigeon is considering applying this same approach in other overseas markets that are expected to grow in the future.
In 2004, Pigeon acquired Lansinoh Laboratories, headquartered in the U.S., and made it a wholly owned subsidiary.
Products/Services
Domestic Baby & Mother Care Business
Child-rearing Support Services
Health Care & Nursing Care Business
Overseas Business
China Business
Markets
Pigeon is a market leader in Japan for baby care products centered on breastfeeding.
Its products and services are sold in around 80 countries over the world.
Industry
Manufacture and sales of products and services for anyone who needs support during the periods of pregnancy, childbirth and child rearing, as well as nursing care.
Location
4-4, Nihonbashi-Hisamatsucho, Chuo-ku, Tokyo 103-8480, Japan
Competitive Advantages
Pigeon is a market leader in Japan for baby care products centered on breastfeeding. The company holds the No. 1 share in the domestic market for nursing bottles and nipples (75.8% in fiscal year 2015; the same applies hereinafter), nursing bottle detergents (83.4%), training cups with nipples used for the transition from bottle to cup (73.6%), breast pads (67.0%), skincare products for babies (36.2%), and baby wipes (30.1%). As a result of the company's strong commitment to research and product innovation, Pigeon products have become known for their quality, safety and performance. Meanwhile, Pigeon works to strengthen its relationship with the mothers of newborns by organizing support activities for new mothers in hospital maternity wards. Overseas, Pigeon enjoys a high market share in China, the U.S. (under the Lansinoh brand name) and Germany (under the Lansinoh brand name).
Management
・Executive Advisor and Member of the Board
Yoichi Nakata
・Chairman of the Board and CEO
Akio Okoshi
・President and COO
Shigeru Yamashita
*As of January 2017
Employees
3,838(Pigeon group total)
*As of July 2016
Other Notes
Corporate Website: http://www.pigeon.com/
Product Website: https://pigeon.info/
