Headquarters: 5-33-1 Shiba, Minato ku, Tokyo 108 8403
https://www.morinaga.co.jp/english/
Vision/Mission
Our Vision
Our vision is “Delicious, Fun and Healthy”. We aim to be a company that offers value and inspiration through food.
Our Mission
We offer safe eating choices and hope to contribute to the health of people around the world. To that end, we offer only the highest quality products that carry on our pioneer spirit.
Business Description
Morinaga & Co., Ltd is a confectionery company in Tokyo, Japan, in operation since August 15, 1899. Its products include confectioneries, foodstuffs, frozen desserts and health-related food products.
Background
Morinaga & Co., Ltd was founded by Taichiro Morinaga in 1899 with the dream of delivering nutritious and delicious confectioneries to the people of Japan. Drawing on this pioneering spirit, the company has maintained an unwavering commitment to fulfilling and carrying on this dream. Currently, we are expanding our endeavors in various food-related businesses focusing mainly on confectioneries, foodstuffs and frozen desserts; health-related businesses that help to support vibrant and energetic lives; and overseas businesses that are exhibiting growth. Transcending conventional boundaries, we are also taking steps to cultivate new markets and domains.
Products/Services
The main business of Morinaga is the manufacture, purchase, and sale of confectionaries (caramel, biscuits, chocolate, etc.), foods (cocoa, cake mix, etc.), frozen desserts (ice cream, etc.), and health products (jelly drinks, etc.)
Markets
Confectioneries, foodstuffs, frozen desserts, health-related businesses.
Industry
Food manufacturing and distribution
Overseas
Taiwan Morinaga Co., Ltd.
Shanghai Morinaga Co., Ltd.
Morinaga Food (Zhejiang) Co., Ltd.
Morinaga America, Inc.
PT. Morinaga Kino Indonesia
Morinaga America Foods, Inc.
Morinaga Bioscience (Thailand) Co., Ltd.
Competitive Advantages
We established a new company, Morinaga Market Development Co., Ltd., in April 2015 to take advantage of the increase in inbound consumers and to continue to open up new business channels. And for the sales expansion of overseas markets, we established PT. Morinaga Kino Indonesia in 2013, Morinaga America Foods, Inc. in 2014. We are beginning production of high quality of confectionery. We are also involved in open innovation programs with outside entrepreneurs. Our ultimate goal is to be able to react in a timely and flexible manner to a rapidly changing market in order to take full advantage of new business opportunities.
Financial Projection
In our Medium-Term Business Plan beginning in 2015, our main emphasis will be to strengthen the business base and maximize our potential, and we will continue to challenge ourselves to generate revenue and expand our area of growth.
With regard to our domestic snack and frozen foods segments, we foresee difficult times ahead. However, we aim to create profits by strengthening our product development and cutting costs. Meanwhile, our health segment and our overseas markets have a lot of potential, which we will continue to support by expanding our business base.
Company Goals & Objectives
As a company, our goal is to deliver value and inspiration to our consumers through food. Morinaga’s dream since its inception has been to be a company that improves the lives of children worldwide.
In addition to fulfilling its corporate responsibilities by enhancing its research and development capabilities, improving the quality of its products and services, providing consumers with a strong sense of safety and well being, and contributing to the environment and society, Morinaga’s mission is to deliver new value and instill in its customers a sense of excitement and wonder. The company has adopted the Angel mark as its corporate logo, which encapsulates the heartfelt desire that children’s smiles will continue to expand across every corner of the globe.
Management
Representative Director, Representative Chairman
Gota Morinaga
Representative Director, President
Toru Arai
Employees
1,356
