Vision/Mission
Corporate Motto:
Raku Gyou Kai Etsu (Enjoy Work, Share Happiness)
Corporate Principles:
Our Ideal:
We aim to be a group contributing to the food culture and the health of the world through great taste, empathy, and uniqueness.
Business Description
Production and sale of food.
Background
Serving as an intern at the then Japan Department of Agriculture and Commerce, Kewpie’s founder Toichiro Nakashima was sent to the United States and Europe where he received his first taste of mayonnaise. With dreams of introducing these delicious treats to Japan, he returned and began marketing mayonnaise in 1925. In launching the nation’s first mayonnaise, Mr Nakashima used twice the amount of egg yolks found in overseas products to ensure a full-bodied taste. Rich in nutrients, his goal was to improve the body size of Japanese people.
Products/Services
Condiments products business: mayonnaise, dressings, vinegar.
Egg products business: egg ingredient products, processed egg products.
Delicatessen products business: cut vegetables, delicatessen products, rice dishes.
Processed foods business: jams, pasta sauces, baby foods, nursing care foods.
Fine chemical products business: hyaluronic acid, EPA, egg yolk lecithin.
Distribution system business.
Markets
Distribution business, mail order sales, delivery, food service industry, manufacturing industry.
Home market: Japan. Other manufacturing facilities in the United States, China, Thailand, Vietnam, Malaysia, and Indonesia.
Industry
Food
Location
Head office: 4-13, Shibuya 1-chome, Shibuya-ku, Tokyo, Japan
Financial Projection
FY2018 Target
Net sales ¥625.0 billion
Operating income ¥35.5 billion
Management
Organizational form: company with corporate auditors
Number of directors: 13
Number of corporate auditors: 5
Employees
13,478
Website
