Vision/Mission
“A Wholesome Life in the Best of Taste”
Be inspired by tastefulness!
Provide delight through wholesomeness!
Glory in the resplendence of life!
At Glico, we are inspired to contribute to a tastefully wholesome delight in the resplendence of human life.
Business Description
Ezaki Glico is one of the leading manufacturers of confectionery in Japan, and is also a well-known manufacturer of ice cream, chilled desserts, beverage products, processed foods, dairy products, and baby formula. Its best-selling product “Pocky” is on sale in over 30 countries, currently selling 500 million units a year.
Background
Ever since the launch in 1922 of the nutritious, fortified Glico caramel in its distinctive red box, the business activities of Ezaki Glico Co., Ltd. adhered to the corporate philosophy of “Enhancing Public Health through Food.” Upon the 70th anniversary of the Glico Group in 1992, this same spirit and dedication was incorporated into the revised corporate philosophy of “A Wholesome Life in the Best of Taste.”
Glico caramel – the company’s first product – incorporates the innovative creativeness of Mr. Riichi Ezaki, the company’s founder. Ever since the beginning, the entire staff has likewise been heartily dedicated to further enhancing people’s health and quality of life. This has led to the expansion of business lines beyond confectionery to include ice cream products, processed foods, desserts, milk products, baby formula, food ingredients, and raw materials for cosmetic and health products.
Products
Domestic (Japan) – confectionery treats, ice cream, packaged food, daily, baby formula, food ingredients, cosmetics, support supplements.
Overseas – confectionery treats (especially “stick confectionery”: Pocky, Pretz, Pejoy), ice cream, raw materials for processed food.
Services
Domestic (Japan) – “Office Glico”, and “Seventeen Ice Cream” vending machine business.
“Office Glico” is a whole new “Glico-Original” business model. Sales personnel directly visit offices in order to offer confectionery, ice cream and ice products, and beverages.
Markets
Japan, China, South Korea, Hong Kong, Taiwan, Asean, Europe, US, Canada, Australia.
Location
HQ in Japan
Competitive Advantages
The founder – Riichi Ezaki – produced and started sales of caramels containing glycogen, a substance found in oysters. Glico has since then been producing a variety of unique products in the market making best use of our creativeness and originality.
A typical example is Pocky. Pocky was developed when the idea was suggested of coating the already popular Pretz pretzel-like stick snack treat with chocolate. At first, the sticks were manually dipped leaving an uncoated portion at one end, so that they could be held without having to worry about the fingertips becoming soiled. As demand increased, however, manual processing could no longer keep up. As a result, the innovation and engineers was could no longer keep up. As a result, the innovation and creativity of engineers was fired up to develop a “Glico-Original” manufacturing plant.
The accumulation of all such ideas, production technologies, and technical know-how serves as the base for being able to offer unique products unavailable from any competitor.
Company Goals & Objectives
From the launch of the nutritious Glico caramel in its distinctive red box, we have thought deeply about the role our food products play. What we visualize is a family gathered around a dinner table. Every member of that family – especially the children – is laughing and smiling with joy while enjoying the meal. Smiles like theirs are what we would like to deliver to everyone through the products we create innovatively. This is the happiness people can achieve through wholesome, tasteful food.
Management
President & CEO
1922-1973 Riichi Ezaki
1973-1982 Takeo Okubo
1982 to date Katsuhisa Ezaki
Employees
Approximately 10,000 (including employees in Japan and overseas)
Highlights
1922 Glico caramel launched at Mitsukoshi Department Store in Osaka commencing February 11 – the Foundation Day of Ezaki Glico Co., Ltd.
1925 Toyosaki factory established in the Toyosaki district of Kita Ward in Osaka.
1932 Dalian, China Factory opened as part of the expansion into China and Southeast Asia.
1935 The first Glico neon sign installed conspicuously in the Ebisubashi district of Minami Ward in Osaka.
1962 Pretz launched.
1966 Pocky chocolate launched.
1969 Yogurt Health launched.
1970 Thai Glico Co., Ltd. established to commence business activities in Asia.
1972 Ezaki Memorial Hall opened. Glico Farming Co., Ltd. renamed Glico Ham Co., Ltd.
1982 Generale Biscuit Glico France (GBGF) S.A. established and Mikado launched.
1985 Seventeen ice vending machine business commenced operations.
1986 Biochemical research laboratory was established focusing on biotechnology.
1992 New corporate philosophy “A Wholesome Life in the Best of Taste,” the Glico spirit”
1992 Achieve innovation! Cheerfulness! The Thrill of the Positive!” And the new logo announced.
1995 Shanghai Glico Foods Co., Ltd. established.
1998 Refurbishing of the huge fifth-generation Glico neon sign completed at Ebisubashi, Minami in Osaka.
2000 Ezaki Glico head office and all production companies acquired ISO14001 Certification (Environmental Management System).
2001 Baby formula maker/seller ICREO joined the Glico Group.
2003 Ezaki Glico USA Co., Ltd. established.
2012 Pocky launched in Indonesia and Vietnam.
2013 Pocky launched in Korea. Glico-Wings established in Indonesia.
2014 Pocky launched in Malaysia. Transfer of all Glico Ham shares to another firm.
2014 PT.Glico Indonesia was established in Indonesia to enhance sales of confectionaries.
