http://www.brother.com/index.htm
Vision/Mission
The Brother Group formulated the “Global Vision 21” mid to long-term corporate vision to be a company that provides good values not only to our existing customers, but also to our potential future customers, always placing our customers first everywhere, every time.
Global Vision 21 – Mid to Long-Term Corporate Vision
To become a leading global company with high profitability
While promoting globalization not only in the scale of the business, but also in our way of thinking, Brother will flexibly react to various changes, and keep evolving swiftly. We will also establish a highly profitable and solid financial strength.
To become a world-class manufacturer by developing outstanding proprietary technologies
Brother will move forward in the manufacturing of unique and original products based on the customer-first viewpoint, by developing outstanding proprietary core technologies and acquiring patents.
To embody Brother’s motto “At your side” throughout our corporate culture
Brother will foster a customer-first corporate culture in all the stages of our operations, including product planning, development, design, manufacturing, sales, and services. Our goal is to ensure the customer perception that Brother is a “trustworthy brand.”
Background
The Brother Group started by providing repair services for sewing machines in 1908.
Since then, we have been growing by focusing on our own technology development and promoting the diversification of our businesses through applying accumulated core technologies.
Our unique and original manufacturing, always placing our customers first everywhere, every time, has been the driving force of our growth.
Products/Services
The Brother Group’s mission is to place our customers first everywhere, every time, and provide them with superior value, by quickly creating and delivering high-quality products and services. It offers products and services with Brother expertise in a wide range of fields such as communications and printing equipment, home sewing machines,industrial sewing machines/machine tools, and online karaoke/content-delivery systems, and reducers/gears.
Printing & Solutions Business:
Printers, all-in-ones, fax machines, electronic stationery, scanners, etc.
Personal & Home Business:
Home sewing machines, home cutting machines, etc.
Machinery & Solution Business:
Industrial sewing machines, industrial equipment
Network & Contents Business:
Online karaoke systems, management of karaoke clubs, contents services, etc.
Industrial Part Business:
Reducers, gears
Markets, Industry
Since the Brother Group established a sales company in the United States in 1954, we have positively expanded business operations on a global basis. We have established manufacturing facilities and sales facilities in more than 40 countries and regions.
We operate a business that meets the needs of each local market on a global basis and strengthens globalized management infrastructures of manufacturing/developing and human resources, all of which are essential for our business growth.
Company Goals & Objectives
With the “At your side” spirit in mind, the Brother Group aims to create values continually
Always placing its customers first everywhere, every time, the Brother Group wishes to provide them with superior value by quickly creating and delivering high-quality products and services.
“At your side” represents the wishes of the Brother Group, which always undertakes new challenges to provide unique and original products and services. These new challenges help our global customers achieve new lifestyles and work styles.
Employees
Number of group employees (as of March 2015): 34,988
Highlights
1908 Established Yasui Sewing Machine Co. for sewing machine repair service.
1928 Developed chain-stitch sewing machine for production of straw hats.
1932 Succeeded in mass-production of home sewing machines.
1934 Established Nippon Sewing Machine Manufacturing Co. (now Brother Industries, Ltd.)
1954 Established a regional sales company in the Americas.
1958 Established a regional sales company in Europe.
1987 Moved into the field of telecommunication equipment.
1988 Moved into the field of electronic stationery.
1995 Launched multi-function printer.
2002 Established the Global Vision 21.
2008 Marked the Brother Group’s first 100 years of business.
2015 Brother Industries, Ltd. affiliated Domino Printing Sciences plc as a subsidiary.
